Global Integrated Campaign Manager

This is a fully remote position, open to applicants in Colorado, +2 more states.

📋 Description

• Take charge of the complete activation and implementation of Hero campaigns and Campaign-in-a-Box frameworks, ensuring that every component aligns with the campaign positioning and business narrative established by Brand leadership.

• Create activation schedules across paid, owned, and earned media channels, ensuring consistency in messaging, creative alignment, and measurable outreach.

• Manage paid channel briefs, ensuring alignment with the campaign narrative and creative direction.

• Adopt an experimentation mindset, monitor performance against defined KPIs, and present optimization recommendations to Brand leadership during the monthly Campaign Business Review.

• Oversee Sinch's involvement at Tier 1 industry events, linking event participation with relevant Hero campaign moments, and ensuring messaging, creative, and content distribution are synchronized before, during, and after each event.

• Cultivate and sustain a thorough understanding of the paid media landscape regarding Sinch's priority audiences across its product offerings.

• Create and manage distribution strategies within the B2B paid media landscape, including programmatic display, paid social, content syndication, and search, maximizing reach and relevance within budget constraints.

• Develop a documented audience-to-channel media framework for each campaign cycle, transforming buyer research and channel data into actionable targeting strategies.

• Present paid media insights during monthly campaign reviews to guide 'double down or stop' decisions within the active campaign portfolio.

• Act as the primary campaign liaison for regional marketing leads across APAC, EMEA, LATAM, and North America, balancing global campaign consistency with local market relevance.

⛳️ Requirements

• Over 7 years of experience in B2B marketing, with a solid foundation in integrated campaign execution within a technology company or agency.

• Proven experience in managing global or multi-regional campaign activations in a matrixed environment, coordinating efforts across APAC, EMEA, LATAM, and North America.

• Extensive hands-on experience in the B2B paid media landscape, including programmatic display, paid social, content syndication, and search, along with a history of creating and optimizing distribution plans.

• Experience in executing campaigns at or around major industry events, collaborating with regional or field teams.

• A background in or familiarity with CPaaS, cloud communications, SaaS, or related enterprise technology markets is highly desirable.

🏝️ Benefits

• STAY HEALTHY: We provide comprehensive, market-competitive medical, dental, and vision plans. A variety of supplemental plans are also available to cater to your individual needs, including access to telehealth for all participants.

• CARE FOR YOURSELF: Utilize our free virtual counseling resources through our global Employee Assistance Program. Your mental health is just as important as your physical health.

• SECURE YOUR FUTURE: Prepare for your future with our Roth and Pre-tax 401(k) options, including an employer match for all participants.

• TAKE A BREAK: Benefit from a generous paid time off program. We value balance and recognize that optimal performance at work requires time for rest at home or rejuvenation on vacation.

• PUT FAMILY FIRST: We understand that families come in various forms; therefore, we offer paid parental leave and family planning support.

• WORK WHEREVER: Our flexible remote work options enable you to work from wherever you are most productive and successful. It’s your contributions that matter, not your location.

• MAKE AN IMPACT: Enhance your community and beyond by taking paid time off to support a volunteer program of your choice.