Generative Engine Optimization Marketing Specialist

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Developing a strategic roadmap to enhance brand and product visibility in generative search results and AI assistants.

• Monitoring trends, insights, and actions within the rapidly evolving GEO/AEO landscape.

• Identifying, suggesting, and collaborating across functions on GEO-first content to excel in LLMs.

• Engaging in the content operations process to guarantee compliance with SEO and GEO best practices.

• Ensuring all content meets both traditional SEO and emerging GEO standards.

• Creating a standardized operating model across the organization for cross-functional cooperation.

• Measuring, tracking, and adapting strategies as needed.

• Connecting GEO outcomes to business KPIs.

• Customizing approaches by LLM for enhanced results.

• Performing technical tasks to optimize digital properties for LLM consumption.

• Assisting regional partners with country-level monitoring and insights.

⛳️ Requirements

• Minimum of 2 years of relevant experience in SEO and Content Marketing.

• Bachelor's degree or equivalent (experience in GEO/AEO preferred).

• Knowledge of modern search and LLM ecosystems.

• Proficient in using SEO technologies and AI tools (e.g., Ahrefs, Gemini, Scrunch, Profound).

• Possess courage and a unique perspective.

• Ability to think creatively and propose innovative solutions.

• Commitment to intellectual honesty throughout the organization.

• Demonstrated passion and dedication to the vision.

🏝️ Benefits

• Industry-leading benefits, including healthcare.

• 401K savings plan.

• Company holidays.

• Paid time off (PTO) for vacation.

• Sick time.

• Family-friendly benefits, including parental leave.

• Employee assistance program focusing on mental and financial wellness.

• Eligibility requirements apply.