Freelance Social Media Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Create tailored social media strategies for platforms such as LinkedIn, Instagram, TikTok, and other emerging channels.

• Transform brand and business objectives into distinct social content frameworks and actionable roadmaps.

• Establish content pillars, formats, and posting strategies that align with audience engagement patterns.

• Leverage data, trends, and insights from platforms to inform content direction and optimize performance.

• Collaborate with creative teams to direct concept development and ensure ideas are suited for each platform.

• Assist in formulating campaign strategies for both paid and organic social initiatives.

• Evaluate performance metrics and adjust strategies based on engagement, reach, and conversion rates.

• Discover opportunities to experiment with new formats, trends, and creative methodologies.

• Contribute to the development of social playbooks, briefs, and strategic presentations.

• Utilize AI tools to improve research, ideation, and content strategy processes.

⛳️ Requirements

• Demonstrated experience in social media strategy within agencies, brands, or digital settings.

• In-depth understanding of leading social platforms, content formats, and current trends.

• Proven track record in developing content strategies that enhance engagement and foster brand growth.

• Ability to convert insights into clear, actionable social media strategies.

• Experience with performance data and social analytics tools.

• Strong teamwork abilities with creatives, content teams, and marketers.

• Experience in implementing both organic and paid social media strategies.

• Excellent communication skills, with the capability to present ideas succinctly.

• Comfortable working autonomously in fast-paced, remote environments.

• Interest in AI tools and their potential to enhance social strategy and content creation.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Access to professional development and growth opportunities.

• Flexible work arrangements to support work-life balance.

• Collaborative team culture that values creativity and input.