Freelance Social Media, Digital Marketing Manager

This is a fully remote position, open to applicants in Denmark.

📋 Description

• Oversee KNIPEX's social media channels in Denmark, which includes planning, scheduling, and publishing content through internal tools on platforms like Facebook and Instagram.

• Develop locally relevant content and manage community interactions with a strong focus on customer satisfaction.

• Establish and nurture relationships with influencers, collaborators, and local creators.

• Continuously refine content and campaigns to enhance reach, engagement, and overall brand effectiveness.

• Generate, localise, and optimise digital sales and marketing content in close collaboration with the KNIPEX Digital Marketing Team at the headquarters in Germany.

• Assist in online campaigns (e.g., social media, paid advertising, email marketing) for both owned and partner channels, coordinating activities with selected customers and distributors.

• Monitor and evaluate KPIs related to traffic, conversions, and campaign performance, while remaining informed about market trends, competitor actions, and digital best practices in both B2B and B2C settings.

• Additional PR experience or an interest in working with media, trade publications, and brand communications is a plus.

• Willingness to support and participate in relevant trade fairs and industry events within Denmark.

⛳️ Requirements

• Demonstrated experience in digital marketing, social media management, and influencer relations (B2B and/or B2C).

• Educational background in marketing, communications, sales, or a related field is preferred.

• Exceptional language skills: Danish (native or fluent) and strong proficiency in English.

• Strong digital expertise in content marketing and social media platforms.

• Basic proficiency in MS Office applications, particularly Excel.

• A freelance mindset characterized by high independence, reliability, and a strong understanding of the local market.

• Familiarity with social media management tools, native platform tools (e.g., Meta Business Suite), paid media platforms (e.g., Meta Ads Manager), content planning tools, influencer and monitoring tools, as well as creative and localisation tools (e.g., Canva, Adobe Creative Cloud), and video editing software (e.g., CapCut, Premiere Pro, or similar), and CRM systems (e.g., Salesforce, HubSpot, or similar).

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Collaborate with a passionate team dedicated to excellence.

• Access to ongoing professional development and training.

• Competitive compensation and benefits package.