Financial Services Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of client accounts and act as the main point of contact.

• Conduct bi-weekly client calls to assess performance, discuss strategies, and synchronize on forthcoming actions.

• Dispatch bi-weekly performance reports 24 hours prior to scheduled calls.

• Foster trust and relationships that lead to renewals and referrals.

• Create, launch, and enhance Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Track daily performance and make modifications to achieve cost per appointment objectives.

• Identify and resolve issues with underperforming campaigns and devise intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors on creative production efforts.

• Utilize AI tools to expedite copywriting while ensuring quality standards are met.

• Set up tracking mechanisms, pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead routing.

• Resolve technical difficulties between advertising platforms and client systems.

⛳️ Requirements

• Minimum of 5 years of experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts concurrently.

• Demonstrated success in achieving performance targets and maintaining client relationships.

• Excellent copywriting abilities with a knack for crafting engaging ad copy and scripts.

• Proficient in conversion tracking, pixels, and fundamental marketing automation.

• Background in the financial services sector.

• Knowledge of lead generation and appointment-setting campaign strategies.

• Familiarity with video sales letter marketing techniques.

• Experience with high-ticket, considered purchase funnels.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development

• Work From Home

• Flexible Schedule

• Performance Bonus