Field Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and take ownership of the regional marketing plan that aligns with commercial objectives and Unit4’s vertical go-to-market strategy.

• Convert global and regional priorities into a practical, scalable, and localized field marketing framework.

• Lead and inspire the regional team by providing guidance, coaching, and consistent performance feedback.

• Serve as the senior field marketing representative for the region, participating in regional leadership and commercial discussions.

• Drive the implementation of integrated, multi-channel field marketing campaigns throughout the region, utilizing a blend of local initiatives and global programs.

• Ensure that campaigns support the entire customer lifecycle, from demand generation to expansion and cross-selling.

• Collaborate closely with Sales and Business Development to ensure that regional activities align with go-to-market targets and strategy.

• Maintain consistent messaging, positioning, and articulation of customer value across all regional initiatives.

• Define and oversee the regional strategy for new business and customer events, including executive programs, third-party events, and strategic sponsorships.

• Supervise the planning and execution of impactful regional and local field events to enhance engagement, pipeline, and customer loyalty.

• Ensure best practices in 360° event marketing across planning, promotion, execution, follow-up, and performance analysis.

• Cultivate strong, trusted relationships with senior commercial stakeholders and regional leadership.

• Manage external partners, agencies, vendors, venues, and media relationships to guarantee high-quality execution and optimal return on investment.

• Oversee regional field marketing performance reporting, focusing on pipeline contribution, ROI, and business outcomes.

• Provide ongoing insights to regional and global stakeholders regarding effectiveness, learnings, and opportunities for optimization.

• Promote a data-driven, test-and-learn culture aimed at continuous improvement and scalability.

• Responsible for overseeing the regional field marketing budget, ensuring adherence to financial, procurement, and governance processes.

• Strike a balance between strategic investment and local flexibility to maximize commercial impact.

⛳️ Requirements

• At least 8+ years of experience in B2B field marketing, demand generation, or integrated marketing within a technology, SaaS, or consulting context.

• Proven expertise in leading regional or multi-country field marketing programs and teams.

• Strong foundation in account-based marketing, funnel management, and complex B2B sales cycles.

• Demonstrated success in delivering multi-channel integrated campaigns and events that have measurable pipeline impact.

• Extensive experience collaborating directly with Sales and Business Development leadership.

• Experience managing regional marketing budgets and working with external agencies and vendors.

• Confident and influential communicator capable of engaging senior stakeholders and executives.

• Highly organized, self-motivated leader with the capability to manage multiple priorities in a fast-paced, matrix environment.

• Enthusiastic team player with a strong results-oriented mindset and focus on business impact.

🏝️ Benefits

• A culture founded on trust and accountability, providing you with the freedom and autonomy to succeed and make a significant impact.

• A balanced approach with our Flexible Leave Paid Time Off policy, remote working options, Global Wellbeing Days, and additional excellent benefits.

• Growth opportunities through the tools and guidance necessary for you to concentrate on what matters most, enabling you to achieve your best work.

• Talented colleagues, role models, and mentors—work alongside, learn from, and be inspired by some of the finest talent in the software industry.

• A commitment to sustainability through initiatives like our Environmental, Social, and Governance strategy and Act4Good program.

• A safe and inclusive working environment, supported by our Employee Resource Groups, which are open to everyone.