Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy and planning for Field Marketing.

• Collaborate with Sales and Marketing leadership to create and implement Further’s national field marketing strategy.

• Assess, prioritize, and categorize regional and state-level conferences based on return on investment (ROI) and potential pipeline.

• Manage the annual field marketing calendar and budget across all regions.

• Execute impactful regional events.

• Oversee Further’s complete presence at regional conferences and association events throughout the country.

• Handle all aspects of event management, including selecting sponsorships, developing booth strategies, crafting messaging, staffing, promoting prior to the event, engaging on-site, and following up post-event.

• Maintain a consistent and high-quality brand representation while adapting messaging for regional audiences.

• Drive pipeline and revenue results.

• Work closely with Sales to ensure field initiatives align with territories, target accounts, and revenue objectives.

• Create field programs that transform conversations into demonstrations and opportunities, including on-site meeting scheduling, event-specific calls to action (CTAs), and regional nurturing campaigns.

• Monitor and report on pipeline generated from events, revenue influenced, and ROI by event and region.

• Establish scalable and repeatable programs.

• Develop playbooks for regional conferences, association events, and field activations.

• Standardize messaging, materials, and follow-up processes while accommodating regional variations.

• Continuously experiment, learn, and optimize to determine which events, formats, and messages yield the best results.

• Build relationships and collaborate across functions.

• Act as Further’s main marketing liaison for regional and state Senior Living associations.

• Foster long-term partnerships that include sponsorships, speaking engagements, workshops, and co-marketing initiatives.

• Work closely with Sales, Product Marketing, and Design to ensure field messaging is in line with go-to-market (GTM) strategies and brand guidelines.

⛳️ Requirements

• 3–5+ years of experience in Field Marketing, Event Marketing, or Demand Generation.

• Proven experience managing national or multi-regional field marketing programs.

• Demonstrated ability to connect events directly to pipeline and revenue impact.

• Strong project management capabilities, balancing multiple events, regions, and stakeholders effectively.

• A data-driven approach—you focus on ROI, pipeline, and outcomes rather than just activities.

• Comfortable working in a fast-paced, high-growth environment that offers significant ownership and autonomy.

🏝️ Benefits

• Competitive salary

• Equity

• Benefits

• Remote-first culture that emphasizes clarity, ownership, and speed.