Field Marketing Manager

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Take charge of developing referral relationships within designated markets.

• Construct and sustain strategic referral channels across Tier 1, Tier 2, and Tier 3 provider networks.

• Facilitate the growth of both surgical and non-operative service lines within the assigned regions.

• Recognize opportunities for expanding referrals, developing partnerships, and activating local markets.

• Contribute to achieving territory growth targets related to NPVs, admissions, and referral pipeline influence.

• Assist in initiatives to develop pipelines for new and expanding markets.

• Act as the primary field marketing liaison for designated providers and territories.

• Establish and nurture relationships with key referring physicians, healthcare organizations, and strategic partners.

• Organize high-value meetings for providers, VIP visits, and strategic introductions for PRM surgeons and providers.

• Promote provider visibility initiatives, which include educational events, partnerships, webinars, and regional activations.

• Collaborate with providers to pinpoint local growth opportunities and market demands.

• Work closely with Campaign Management to implement regional growth strategies and local market activations.

• Assist in executing new launches, referral campaigns, educational programming, and strategic partnerships.

• Aid in market-specific outreach that aligns with national marketing strategies.

• Collaborate with Digital Marketing and Content teams to enhance local market awareness and referral growth strategies.

• Engage in selected conferences, provider events, and strategic partnership opportunities as necessary.

• Provide field insights and market intelligence to internal stakeholders and leadership.

• Support discussions on forecasting and growth planning initiatives.

⛳️ Requirements

• A minimum of 4 years of experience in healthcare marketing, provider relations, field marketing, referral growth, or strategic business development.

• Exceptional relationship-building and communication skills.

• Proven experience working cross-functionally in dynamic healthcare organizations.

• Highly organized with the capability to manage multiple markets and priorities simultaneously.

• Comfortable working independently across designated territories.

• Preferred experience in supporting physician practices, specialty healthcare, or multi-location healthcare organizations.

• Strong preference for candidates with a passion for women’s health, healthcare advocacy, and patient-centered care.

🏝️ Benefits

• Health, Vision and Dental coverage.

• Paid holidays and paid time off (PTO).

• Flexible Spending Account (FSA).

• High earning potential with a base salary and bonus structure.