Field Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the Northeast field marketing strategy, aligning regional objectives with sales priorities to ensure every initiative contributes to clear pipeline and revenue targets.

• Design and implement demand generation initiatives, such as third-party and Chainguard-hosted events, both in-person and virtual experiences, regional campaigns, roadshows, and direct mail efforts.

• Serve as the marketing lead for the region—evaluating funnel health, collaborating with AEs on pipeline coverage, and making necessary adjustments throughout the quarter.

• Collaborate closely with the BDR team to guarantee prompt, high-quality follow-up on leads generated from events and programs.

• Tailor campaigns and assets for Canadian audiences, ensuring that messaging, content, and experiences resonate with buyers in Toronto, Ontario, and Eastern Canada.

• Anticipate and assess the impact of field initiatives on the sales cycle, leveraging data to evaluate performance and refine strategies.

• Act as the primary marketing partner for regional sales leadership, representatives, BDRs, and regional partners, ensuring strong communication and alignment.

⛳️ Requirements

• Minimum of 6 years of experience in field marketing and demand generation.

• Demonstrated success in developing and executing impactful regional marketing plans aimed at pipeline generation within prospect accounts.

• Familiarity with marketing in the Enterprise software security sector, targeting security and engineering leadership roles.

• Experience in international or multi-country regional marketing, adapting global marketing strategies and initiatives for local markets.

• In-depth knowledge of the Northeast U.S. and Eastern Canadian markets, particularly Toronto and the greater Ontario region.

• Highly adept at collaborating with sales leaders to comprehend regional priorities, devising comprehensive strategies and execution plans, and independently managing program-level execution without requiring direction at the activity level.

• Proven capability to plan and execute a diverse range of field events tailored to priority accounts and region-specific audiences.

• Data-driven approach—comfortable utilizing funnel metrics to evaluate program effectiveness and adjusting strategies based on findings.

• Strong cross-functional collaborator who can establish relationships across sales, BDR, and marketing teams and align initiatives with business goals.

• Must reside in Canada (preferably Ontario) with previous experience covering the Canadian market.

• Willingness to travel approximately 30% for events in the Northeastern U.S. and Canada.

🏝️ Benefits

• Flexible & Remote-First Culture: Work from home with opportunities for team meetups, bi-annual destination summits, and a monthly stipend for coworking spaces, phone, and internet expenses.

• Our Approach to Equity: Receive stock options upon hiring and promotion. Additionally, participate in secondary offerings with a 10-year window to exercise your options (yes, you read that correctly: 10 years!).

• 100% Covered Health Insurance: We fully cover your health, vision, and dental insurance premiums for you and your dependents—nothing will be deducted from your paycheck.

• ∞ Flexible Time Off: Take the time you need; to perform at your best, it’s essential to recharge and reset.

• 18 Weeks Paid Parental Leave: We provide 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the flexibility to utilize it in one go or spread it throughout your child's first year.