Field Marketing Coordinator

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Take ownership of the complete planning and execution of regional field events, which include conferences, trade shows, regional roadshows, executive roundtables, and customer appreciation gatherings.

• Oversee event logistics, encompassing venue selection, vendor negotiations, budget management, staffing, shipping, AV/technology coordination, and on-site execution.

• Research and assess high-impact event and sponsorship opportunities that align with Vanta's ideal customer profile (ICP) and regional sales objectives.

• Create event themes, messaging, and programming that resonate with decision-makers in security, compliance, and IT.

• Act as the on-site event leader, ensuring impeccable execution and serving as the primary problem-solver.

• Collaborate closely with Sales and SDR leadership to synchronize field marketing efforts with pipeline objectives and account-based strategies.

• Organize pre-event outreach campaigns to boost registrations and meetings with target accounts.

• Guarantee smooth lead capture, routing, and follow-up processes for all events.

• Update sales teams on event attendees, key talking points, and follow-up priorities.

• Assist in post-event nurturing campaigns in partnership with Demand Generation.

• Manage the sourcing, inventory, and distribution of promotional items, branded materials, and executive gifts for events and ABM initiatives.

• Ensure Vanta's booth presence and brand experience stand out at every activation.

• Coordinate shipping logistics for materials destined for events, vendors, and prospects.

• Establish and maintain vendor relationships for promotional items, printing, and event production.

• Monitor and report on event KPIs, including attendance, generated pipeline, conversion rates, and ROI.

• Analyze lead quality and collaborate with Sales to refine targeting and messaging.

• Maintain event playbooks, vendor databases, and post-event retrospectives.

• Leverage data and insights to continuously enhance field marketing performance and efficiency.

⛳️ Requirements

• 2-5 years of experience in field marketing, event marketing, or event operations, ideally within B2B SaaS or technology sectors.

• Willingness to travel 20-30% of the time.

• Strong preference for candidates residing in San Francisco or New York.

• Proven ability to independently manage complex, multi-stakeholder events from the research phase through to post-event analysis.

• Strong project management capabilities, with the ability to juggle multiple events and workstreams simultaneously.

• Experience working alongside sales teams and aligning marketing initiatives with pipeline goals.

• Proficiency in event management platforms (such as Swoogo, Luma) and CRM systems (like Salesforce, HubSpot).

• Excellent vendor negotiation and relationship management skills.

• Experience in budget management and a proven ability to deliver ROI.

• Ownership mindset—proactively identify opportunities, make decisions, and drive initiatives forward without needing direction.

• Strategic thinker—connect individual events to broader business goals and pipeline targets.

• Commitment to execution excellence—detail-oriented and ensures flawless delivery, even under pressure.

• Ability to influence across functions—develop strong relationships and collaborate effectively with Sales, Marketing, and Product teams.

• Data-driven approach—utilize metrics and insights to make informed decisions and optimize performance.

• Adaptability—thrive in a fast-paced environment and adjust quickly as priorities change.

• Experience in security, compliance, or trust/privacy tech sectors (preferred).

• Familiarity with account-based marketing (ABM) programs (preferred).

• Experience planning events for technical audiences such as CISOs, security engineers, and compliance professionals (preferred).

• Familiarity with virtual and hybrid event formats (preferred).

• Established vendor network and relationships within the event industry (preferred).

• Open to utilizing AI to enhance skills and improve work efficiency—exhibiting curiosity, a willingness to learn, and sound judgment in applying AI responsibly.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans.

• 16 weeks of paid Parental Leave for all new parents.

• Health & wellness stipend.

• Remote workspace, internet, and cellphone stipend.

• Commuter benefits for team members reporting to the SF and NYC offices.

• Family planning benefits.

• Matching 401(k) contribution with immediate vesting.

• Flexible PTO policy, plus 80 hours of Sick Time.

• 11 company-paid holidays.

• Virtual team-building activities, lunch and learns, and various company-wide events!