Field Marketer

This is a fully remote position, open to applicants in California.

📋 Description

• You will take ownership of and implement field marketing initiatives that enhance awareness, engagement, and pipeline within our target accounts and markets.

• Collaborate closely with the Sales team to pinpoint opportunities, develop account-specific campaigns, and design programs that facilitate the progression of prospects through the sales funnel.

• Organize and carry out a diverse range of events—including conferences, trade shows, executive dinners, customer gatherings, webinars, and community events—from strategy formulation to post-event follow-up.

• Create engaging event experiences and campaigns that resonate with engineering leaders, platform teams, and technical decision-makers.

• Work collaboratively across departments including Product Marketing, Sales, Customer Success, and Leadership to ensure cohesive messaging and impeccable execution.

• Assess and report on program effectiveness, pipeline contributions, and ROI, providing insights and recommendations to the wider team.

• Cultivate relationships with customers, partners, and industry communities to enhance Span's market presence.

• Explore innovative event formats, channels, and technologies to efficiently scale our field marketing initiatives.

⛳️ Requirements

• A minimum of 4 years of experience in field marketing, event marketing, demand generation, or a similar B2B marketing position.

• Proven experience in executing events and marketing programs that deliver quantifiable pipeline and revenue results.

• Exceptional project management abilities—you can manage multiple programs, stakeholders, and deadlines without losing focus.

• Experience collaborating closely with Sales teams to align marketing initiatives with territory and account objectives.

• Outstanding communication skills with the capability to engage both technical and business audiences effectively.

• A strong desire for learning and self-improvement—you welcome challenges and can quickly implement constructive feedback.

• Team-oriented individuals who strive for success on both personal and organizational levels.

• A data-centric approach with experience in tracking program performance and leveraging insights to enhance future campaigns.

• You excel in a dynamic, startup environment and embrace the fast-paced nature of the work.

🏝️ Benefits

• Offers Equity