Events Marketing Manager

This is a fully remote position, open to applicants in North America.

📋 Description

• Manage Altitude's comprehensive global event calendar encompassing three categories: sponsored, owned, and attended.

• Evaluate which events merit our investment, which require our time, and which we should host ourselves.

• Establish the guidelines for each type of event: sponsorship, side event, dinner, and panel.

• Assess the events in our pipeline and revenue, focusing on the metrics that truly matter.

• Identify events with a high concentration of Ideal Customer Profile (ICP) participants globally in the sectors of crypto, fintech, payments, and treasury.

• Negotiate sponsorships effectively, using the rate card as a baseline.

• Create an eye-catching booth and brand presence that leaves a lasting impression on attendees.

• Develop a strategy for pre-event, on-site, and post-event efforts that convert attendees into potential leads.

• Organize CFO dinners, founder roundtables, and exclusive gatherings that foster genuine relationships.

• Secure the ideal venues in key cities: NYC, SF, Singapore, London, and Dubai.

• Curate guest lists that entice individuals to attend and foster a desire to be invited again.

• Elevate Altitude's reputation as a respected host, creating events that people prioritize attending.

• Collaborate with sales to determine which events justify having representatives on-site.

• Oversee travel arrangements, briefings, and meeting materials to ensure the team arrives well-prepared.

• Develop a process that transforms conference interactions into finalized deals.

• Manage logistics from start to finish: vendors, contracts, venues, promotional items, and event schedules.

• Work alongside GTM Engineering on lead capture, CRM processes, and attribution methods.

• Collaborate with Marketing on event positioning, materials, and messaging strategies.

⛳️ Requirements

• Minimum of 4 years experience in event marketing or field marketing within a high-growth B2B startup.

• Proven track record of organizing events that generated substantial pipeline, with quantifiable results.

• Experience managing both large sponsorships and smaller, more intimate events.

• Exceptional writing skills are essential, this is non-negotiable.

• Comfortable navigating the fintech and crypto sectors, or eager to learn rapidly.

• Proficient in AI technologies.

• Open to frequent travel, as this role requires being on the move.

🏝️ Benefits

• Health insurance coverage.

• Opportunities for professional development.

• Options for remote work.