EMEA Marketing Manager – Biofunctionals

This is a fully remote position, open to applicants in France.

📋 Description

• Monitor and evaluate regional market trends, competitors, and customer brands to pinpoint market gaps and opportunities in the region.

• Provide insights to the global marketing manager and marketing team to enhance strategy.

• Develop and implement the regional marketing plan in alignment with global strategy.

• Tailor global positioning and messaging for EMEA markets.

• Contribute to the regional portfolio strategy, including relaunches, focus products, and pricing input.

• Serve as the Marketing Lead for regional innovation initiatives.

• Define marketing concepts, target demographics, and value propositions.

• Oversee regional product launches, related campaigns and training, along with cross-regional roll-outs.

• Create regional content and communication strategies.

• Equip regional sales teams and distributors with marketing tools and training.

• Identify and manage regional tradeshows and events.

⛳️ Requirements

• Bachelor’s degree in cosmetic sciences or a related field.

• 2+ years of experience in a marketing (and/or commercial) role, preferably within the designated region.

• Strong grasp of marketing strategy development and execution, market and trend analysis, customer segmentation, and communication channel mix.

• Exceptional communication skills, with a knack for fostering strong networks within Ashland as well as with potential customers and external partners.

• Self-motivated and persistent, possessing robust project management capabilities.

• Willingness to travel within the region - 20%.

🏝️ Benefits

• Competitive salary.

• Pay-for-performance incentive plans.

• Dynamic and challenging work environment.

• Opportunities for professional development and career advancement.