Email & SMS Specialist

This is a fully remote position, open to applicants in Philippines, +3 more states.

📋 Description

• Develop and oversee all email and SMS flows in Klaviyo, including welcome, post-purchase, pre-renewal, cancellation save, win-back, payment recovery, and new strategic flows.

• Establish and manage promotional, product launch, seasonal, upsell, and re-engagement email and SMS campaigns.

• Create and sustain audience segmentation based on behavioral data, lifecycle stages, purchase history, and channel levels.

• Implement and conduct A/B tests on subject lines, send times, content variations, and offer structures; analyze results and provide actionable recommendations.

• Take ownership of quality assurance for every send, ensuring links, tracking, UTM parameters, render tests, deliverability checks, and list hygiene are thoroughly vetted.

• Generate weekly or monthly performance reports that include metrics such as open rates, click rates, revenue per recipient, flow performance by SKU, and deliverability statistics.

• Maintain the email and SMS calendar in collaboration with the Head of Retention, detailing planned sends, active tests, and upcoming flow launches.

• Stay updated on Klaviyo advancements, deliverability best practices, and retention trends, and introduce relevant capabilities to the team.

• Lead the Klaviyo execution layer within the Retention Pod, working closely with the Head of Retention, designer, and E-Commerce Copywriter.

⛳️ Requirements

• Demonstrated hands-on experience with Klaviyo, including flows, campaigns, segmentation, and reporting; portfolio or proven account management experience is required.

• Background in e-commerce or direct-to-consumer (DTC) with a solid understanding of subscription economics, churn, and lifecycle flows.

• Strong quality assurance skills, particularly in identifying broken links, missing UTMs, and rendering issues.

• Proficient in data analysis to interpret performance metrics and provide clear recommendations.

• Highly organized and calendar-oriented, capable of managing multiple brands and sends simultaneously.

• Comfortable working in a fast-paced, remote, asynchronous team; able to prioritize effectively and communicate proactively.

• Familiarity with Shopify and understanding how the e-commerce stack integrates with Klaviyo and related retention technologies.

• Significant advantage: 3+ years of Klaviyo SMS experience.

• Significant advantage: experience with subscription brands involving recurring billing, renewal cycles, and cancellation save flows.

• Significant advantage: experience collaborating closely with copywriters and designers.

• Significant advantage: familiarity with Loop Subscriptions or similar platforms.

• Significant advantage: experience managing multiple brands or clients at the same time.

• Candidates shortlisted for consideration must complete a 60–90 minute skills assessment focusing on Klaviyo setup or segmentation logic.

🏝️ Benefits

• Competitive full-time salary commensurate with experience.

• Shortlisted candidates will be required to complete a paid skills test prior to any interview process; payment details are not specified.