Email Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement comprehensive email marketing strategies utilizing Klaviyo.

• Enhance automated email marketing workflows and signup forms to boost acquisition, engagement, retention, and revenue.

• Create content calendars that align with client goals.

• Partner with clients and Client Success Managers to design effective Klaviyo campaigns.

• Act as the primary point of contact for clients, addressing their inquiries and concerns.

• Oversee Klaviyo setups, integrations, segmentation, and account architecture.

• Conduct audits and resolve technical issues related to deliverability, responsive design, dynamic tagging, and personalization.

• Track and evaluate lifecycle and email marketing metrics through Klaviyo analytics and Google Analytics.

• Offer data-driven insights, recommendations, reports, and revenue opportunities to enhance ROI.

• Execute quality assurance checks on Klaviyo campaigns and workflows.

• Collaborate with account management, copywriting, design, and implementation teams.

• Provide support and mentorship to team members as needed.

• Keep up-to-date with Klaviyo features, retention marketing trends, emerging technologies, consumer behavior, and email regulations.

⛳️ Requirements

• Experience in B2C, especially within enterprise ecommerce businesses.

• At least three (3) years of experience managing or significantly supporting a B2C eCommerce retention marketing program.

• Proficiency across Email, SMS, Push notifications, and/or direct mail.

• Expertise in identifying revenue opportunities, crafting content strategies, and improving retention and loyalty marketing efforts.

• Advanced proficiency in Klaviyo.

• Mastery of predictive analytics, custom flow logic, intricate segmentation, and SMS integration within Klaviyo.

• Understanding of HTML/CSS and basic coding principles for email design and customization.

• Familiarity with CRM systems, CDPs, ecommerce platforms like Shopify, and Google Analytics.

• Strong analytical capabilities and the ability to provide data-driven recommendations.

• Experience with larger brands is preferred.

• Exceptional written and verbal communication skills.

• Detail-oriented, organized, and capable of managing multiple projects concurrently.

• Self-motivated, proactive, and able to work independently.

• Experience in remote work settings and self-motivation.

🏝️ Benefits

• Opportunities for professional growth.

• Flexible scheduling options.

• Competitive salary or rate.

• A collaborative and supportive work environment.