Email Marketing Manager

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Create and execute comprehensive email marketing strategies utilizing Klaviyo.

• Enhance automated email marketing workflows, including welcome series, abandoned cart notifications, and win-back campaigns.

• Improve Klaviyo signup forms to increase acquisition, engagement, retention, and revenue.

• Develop content calendars that align with client goals.

• Work alongside clients and Client Success Managers on Klaviyo campaigns.

• Act as the main point of contact for clients, addressing their questions and concerns.

• Convert business requirements into actionable growth strategies.

• Oversee Klaviyo setup, integrations, and account infrastructure.

• Conduct audits on Klaviyo to resolve issues related to deliverability, responsive design, dynamic tagging, and personalization.

• Monitor and assess lifecycle and email marketing metrics through Klaviyo Analytics and Google Analytics.

• Deliver data-driven insights and recommendations.

• Produce accurate and comprehensive reports.

• Identify revenue opportunities and provide suggestions to optimize ROI.

• Conduct quality assurance checks on Klaviyo campaigns and workflows.

• Collaborate with account management, copywriting, design, and implementation teams.

• Mentor and support team members as necessary.

• Keep up to date with Klaviyo features, retention marketing trends, emerging technologies, consumer behavior, and email marketing regulations.

⛳️ Requirements

• Experience in B2C, especially with enterprise eCommerce businesses.

• At least three (3) years of experience managing or being heavily involved in an Email Retention Marketing program for a B2C eCommerce brand.

• Proficient with Email, SMS, Push, and/or direct mail retention channels.

• Expertise in identifying revenue opportunities, crafting content strategies, and improving retention and loyalty marketing.

• Advanced proficiency in Klaviyo.

• Mastery of Klaviyo's advanced features, including predictive analytics, custom flow logic, complex segmentation, and SMS integration.

• Knowledge of HTML/CSS and basic coding principles for email design and customization within Klaviyo.

• Familiarity with CRM, CDPs, eCommerce platforms like Shopify, and Google Analytics.

• Strong analytical abilities and the capacity to provide data-driven recommendations.

• Previous experience as a retention marketing manager with larger brands is preferred.

• Exceptional written and verbal communication skills.

• Detail-oriented, organized, and capable of managing multiple projects simultaneously.

• Self-motivated, proactive, and able to work independently.

• Experience in remote work settings and self-motivation.

🏝️ Benefits

• Opportunities for growth.

• Flexible scheduling options.

• Competitive salary/rate.

• A collaborative and supportive work environment.