Email Marketing Manager

This is a fully remote position, open to applicants in Romania.

📋 Description

• Create and execute detailed email marketing strategies utilizing Klaviyo.

• Enhance automated email marketing flows and sign-up forms to boost acquisition, engagement, retention, and revenue.

• Craft content calendars that align with client goals.

• Work closely with clients and Client Success Managers on Klaviyo campaigns.

• Act as the main point of contact for clients, addressing their inquiries and concerns.

• Oversee Klaviyo setups, integrations, segmentation, and account infrastructure.

• Conduct audits of Klaviyo accounts to resolve deliverability, responsive design, tagging, personalization, and other technical challenges.

• Monitor and evaluate lifecycle and email marketing metrics using Klaviyo analytics and Google Analytics.

• Deliver data-driven insights, recommendations, reports, and opportunities for revenue growth.

• Execute quality assurance checks on Klaviyo campaigns and flows.

• Collaborate with account management, copywriting, design, and implementation teams.

• Provide support and mentorship to team members as necessary.

• Stay updated on Klaviyo features, industry trends, emerging technologies, consumer behaviors, and email marketing regulations.

• Adjust retention marketing strategies to meet changing trends and regulations.

⛳️ Requirements

• Experience in B2C, especially with enterprise e-commerce businesses.

• At least three (3) years of experience managing or significantly supporting an Email Retention Marketing program for a B2C eCommerce brand.

• Experience with Email, SMS, Push, and/or direct mail retention marketing.

• Proficiency in identifying revenue opportunities, formulating content strategies, and improving retention and loyalty marketing.

• Expert-level knowledge of Klaviyo.

• Mastery of advanced Klaviyo functionalities, including predictive analytics, custom flow logic, complex segmentation, and SMS integration.

• Understanding of HTML/CSS and basic coding principles for email design and customization within Klaviyo.

• Familiarity with CRM, CDPs, e-commerce platforms such as Shopify, and Google Analytics.

• Strong analytical abilities and the capacity to provide data-driven recommendations.

• Prior experience as a retention marketing manager with larger brands is preferred.

• Exceptional written and verbal communication skills.

• Detail-oriented, organized, and capable of managing multiple projects simultaneously.

• Self-motivated, proactive, and able to work independently.

• Experience in remote work settings and self-motivation.

🏝️ Benefits

• Opportunities for professional growth.

• Flexible scheduling options.

• Competitive salary or rate.

• A collaborative and supportive work atmosphere.

• Chance to work with outstanding brands.

• Opportunity to be at the forefront of the industry.