Email Marketing Manager

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Design and execute detailed email marketing strategies utilizing Klaviyo.

• Enhance automated email marketing flows and signup forms to boost acquisition, engagement, retention, and revenue.

• Create content calendars that align with client goals.

• Work alongside clients and Client Success Managers to develop impactful Klaviyo campaigns.

• Act as the main point of contact for clients, addressing inquiries and concerns.

• Oversee Klaviyo setup, integrations, segmentation, and account infrastructure.

• Conduct audits of Klaviyo accounts and troubleshoot deliverability, responsive design, dynamic tagging, personalization, and other technical challenges.

• Track and evaluate lifecycle and email marketing metrics through Klaviyo Analytics and Google Analytics.

• Deliver data-driven insights, recommendations, reports, and identify revenue opportunities.

• Execute quality assurance checks on campaigns and flows.

• Collaborate with account management, copywriting, design, and implementation teams.

• Provide support and mentorship to team members when necessary.

• Keep up-to-date with Klaviyo features, retention marketing trends, emerging technologies, consumer behavior, and email regulations.

⛳️ Requirements

• Experience in B2C, particularly in enterprise ecommerce settings.

• At least three years of experience managing or significantly contributing to an Email Retention Marketing program for a B2C ecommerce brand.

• Proficiency in Email, SMS, Push, and/or direct mail marketing.

• Skilled in identifying revenue opportunities, crafting content strategies, and improving retention and loyalty marketing.

• Advanced proficiency in Klaviyo.

• In-depth knowledge of predictive analytics, custom flow logic, complex segmentation, and SMS integration within Klaviyo.

• Familiarity with HTML/CSS and basic coding principles for email design and customization.

• Understanding of CRM systems, CDPs, ecommerce platforms like Shopify, and Google Analytics.

• Strong analytical abilities and a knack for making data-driven recommendations.

• Exceptional written and verbal communication skills.

• Ability to foster client relationships and collaborate effectively with cross-functional teams.

• Detail-oriented, organized, and capable of managing multiple projects at once.

• Self-driven, proactive, and able to work independently.

• Experience working in remote environments and demonstrating self-motivation.

🏝️ Benefits

• Flexible working hours.

• Opportunities for professional growth.

• Competitive salary/rate.

• A collaborative and supportive work culture.