Email Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design and execute thorough email marketing strategies utilizing Klaviyo

• Enhance automated email workflows and subscription forms to boost acquisition, engagement, retention, and revenue

• Create content calendars that align with client goals

• Partner with clients and Client Success Managers to develop impactful Klaviyo campaigns

• Act as the main point of contact for clients, addressing inquiries and concerns

• Oversee Klaviyo setups, integrations, segmentation, and account frameworks

• Conduct audits and resolve technical challenges related to deliverability, responsive design, dynamic tagging, and personalization

• Track and evaluate lifecycle and email marketing metrics through Klaviyo Analytics and Google Analytics

• Deliver data-driven insights and suggestions to enhance performance, revenue, and ROI

• Produce precise and comprehensive reports

• Execute quality assurance checks on Klaviyo campaigns and workflows

• Collaborate with account management, copywriting, design, and implementation teams

• Provide support and guidance to team members as needed

• Keep abreast of Klaviyo updates, retention marketing trends, emerging technologies, and email regulations

⛳️ Requirements

• Experience in B2C, especially within enterprise eCommerce sectors

• At least three (3) years of managing or significantly contributing to an Email Retention Marketing program for a B2C eCommerce brand

• Proficiency in Email, SMS, Push, and/or direct mail retention marketing

• Skill in identifying revenue opportunities, crafting content strategies, and improving retention and loyalty marketing

• Advanced proficiency in Klaviyo

• Mastery of predictive analytics, custom flow logic, complex segmentation, and SMS integration in Klaviyo

• Understanding of HTML/CSS and basic coding principles for email design and customization within Klaviyo

• Familiarity with CRM, CDPs, eCommerce platforms like Shopify, and Google Analytics

• Strong analytical abilities and a knack for making data-driven recommendations

• Prior experience with larger brands in a retention marketing manager role is preferred

• Excellent written and verbal communication skills

• Detail-oriented, organized, and capable of managing multiple projects simultaneously

• Self-motivated, proactive, and able to work independently

• Experience in remote work settings with a focus on self-motivation

🏝️ Benefits

• Opportunities for advancement

• Flexible work hours

• Competitive salary/rate

• Collaborative and supportive workplace culture