Email Marketing Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Create and execute comprehensive email marketing strategies utilizing Klaviyo.

• Enhance automated email marketing flows, such as welcome series, abandoned cart, and win-back campaigns.

• Refine signup forms to optimize acquisition, engagement, retention, and revenue generation.

• Formulate content calendars that align with client goals.

• Partner with clients and Client Success Managers to convert requirements into effective Klaviyo campaigns.

• Act as the main point of contact for clients, addressing inquiries and concerns.

• Oversee Klaviyo setups, integrations, segmentation, and account infrastructure.

• Conduct Klaviyo audits and troubleshoot issues related to deliverability, responsive design, dynamic tagging, and personalization.

• Track and evaluate lifecycle and email marketing metrics through Klaviyo Analytics and Google Analytics.

• Offer data-driven insights and suggestions to enhance performance and ROI.

• Produce accurate and thorough reports.

• Execute quality assurance checks on Klaviyo campaigns and flows.

• Work collaboratively with account management, copywriting, design, and implementation teams.

• Provide support and mentorship to team members as needed.

• Stay updated on Klaviyo features, industry trends, emerging technologies, consumer behavior, and email marketing regulations.

⛳️ Requirements

• Experience in B2C, particularly within enterprise ecommerce companies.

• At least three (3) years of experience managing or being significantly involved in an Email Retention Marketing program for a B2C eCommerce brand.

• Proficiency in Email, SMS, Push, and/or direct mail retention marketing.

• Expertise in identifying revenue opportunities, crafting content strategies, and boosting retention and loyalty marketing efforts.

• Advanced proficiency in Klaviyo.

• Mastery of predictive analytics, custom flow logic, complex segmentation, and SMS integration in Klaviyo.

• Understanding of HTML/CSS and basic coding principles for email design and customization.

• Familiarity with CRM, CDPs, ecommerce platforms like Shopify, and Google Analytics.

• Strong analytical abilities and capability to provide data-driven recommendations.

• Previous experience as a retention marketing manager with larger brands is preferred.

• Exceptional written and verbal communication skills.

• Detail-oriented, organized, and capable of managing multiple projects at once.

• Self-driven, proactive, and able to work independently.

• Experience in remote work settings and self-motivation.

🏝️ Benefits

• Opportunities for professional growth.

• Flexible work scheduling.

• Competitive salary/rate.

• A collaborative and supportive work environment.