Email Marketing Manager

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Create and execute comprehensive email marketing strategies utilizing Klaviyo.

• Enhance automated email marketing workflows and signup forms to boost acquisition, engagement, retention, and revenue.

• Develop content calendars that align with client goals.

• Work in partnership with clients and Client Success Managers on Klaviyo campaigns.

• Act as the main point of contact for clients, addressing inquiries and concerns.

• Convert business requirements into actionable growth plans.

• Oversee Klaviyo setups, integrations, segmentation, and account infrastructure.

• Conduct audits of Klaviyo accounts to resolve issues related to deliverability, responsive design, tagging, personalization, and other technical aspects.

• Track and assess lifecycle and email marketing metrics using Klaviyo analytics and Google Analytics.

• Offer data-driven insights and recommendations, along with reports and revenue opportunities.

• Perform quality assurance checks on Klaviyo campaigns and workflows.

• Collaborate with account management, copywriting, design, and implementation teams.

• Provide support and mentorship to team members as needed.

• Keep up-to-date with Klaviyo features, retention marketing trends, emerging technologies, consumer behavior, and email marketing regulations.

• Adjust strategies to comply with GDPR, CAN-SPAM, and CASL regulations.

⛳️ Requirements

• Experience in B2C, especially with enterprise ecommerce businesses.

• At least three years of experience managing or heavily supporting an Email Retention Marketing program for a B2C ecommerce brand.

• Familiarity with Email, SMS, Push, and/or direct mail retention marketing techniques.

• Proficiency in identifying revenue opportunities, crafting content strategies, and enhancing retention and loyalty marketing efforts.

• Expert-level knowledge of Klaviyo.

• Mastery in predictive analytics, custom flow logic, complex segmentation, and SMS integration within Klaviyo.

• Understanding of HTML/CSS and fundamental coding principles for email design and customization.

• Experience with CRM, CDPs, ecommerce platforms like Shopify, and Google Analytics.

• Strong analytical capabilities and a knack for making data-driven recommendations.

• Exceptional written and verbal communication skills.

• Ability to forge client relationships and collaborate with cross-functional teams.

• Detail-oriented and organized, capable of managing multiple projects at once.

• Self-driven, proactive, and able to work independently.

• Experience in remote work settings and strong self-motivation.

🏝️ Benefits

• Flexibility to work part-time or full-time.

• Flexible scheduling options.

• Opportunities for professional growth.

• Competitive salary or rate.

• A collaborative and supportive work environment.

• Chances to collaborate with a variety of ecommerce brands.

• Valued ideas and contributions.