Email and SMS Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the main point of contact and relationship manager for designated client accounts.

• Oversee the complete email production process, from the initial ideation to design, email creation, scheduling, segmentation, and deployment.

• Assist in developing logic for email and SMS campaigns and automation.

• Direct and manage the strategy for Email + SMS accounts, including segmentation, list growth, and A/B testing.

• Implement and assess weekly, monthly, quarterly, and annual email reporting, providing analysis and recommendations.

• Collaborate closely with the creative team to identify trends, share insights, and propose new strategies.

• Coordinate projects involving new email triggers, transactional emails, and special initiatives.

• Keep up-to-date with best practices and industry standards for email and SMS.

• Suggest innovative approaches, ideas, and technologies to meet KPIs.

• Report directly to the Head of Strategy.

• Collaborate with design and copy teams to enhance customer life cycles and support clients in achieving profitable growth.

⛳️ Requirements

• Minimum of two years' experience in email marketing.

• At least one year of experience managing Email + SMS accounts and providing strategic direction.

• Practical experience with Klaviyo, Postscript, and Attentive.

• Experience in segmenting email and SMS lists.

• Proven experience in client relationship management.

• Background in developing marketing materials and collaborating with creative and e-commerce teams.

• Strong communication and analytical skills.

• Proactive mindset for problem-solving.

• Exceptional attention to detail and flawless execution of tasks.

• Ability to think strategically, work independently, and excel in a fast-paced, collaborative environment.

• Excellent interpersonal skills with the ability to communicate effectively across cross-functional teams.

• Availability to work standard business hours, 9:00am–5:00pm, in ET, CT, MT, or PT time zones.

• Bachelor’s degree preferred, but not mandatory.

🏝️ Benefits

• Fully remote position.

• Commitment to affirmative action and equal opportunity employment.

• Reasonable accommodations available for individuals with disabilities.