eCommerce Performance, Experimentation Analyst

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee the implementation of Google Analytics 4 (GA4), ensuring accurate, consistent, and reliable data across all eCommerce platforms.

• Develop, maintain, and enhance eCommerce funnels, dashboards, and reporting systems.

• Diagnose tracking issues and collaborate with developers to rectify discrepancies and data gaps.

• Evaluate the performance of the entire eCommerce funnel to uncover trends, drop-off points, and areas for enhancement.

• Convert data into clear, actionable insights that directly influence prioritization and roadmap decisions.

• Take initiative to identify opportunities for improving conversion rate (CVR), average order value (AOV), and overall revenue.

• Design, support, and assess A/B and multivariate tests to validate optimization possibilities.

• Share insights, test outcomes, and areas of opportunity with cross-functional teams, including Merchandising, Marketing, Operations, and Technology.

⛳️ Requirements

• A minimum of 3 years of experience in digital analytics, particularly with a focus on eCommerce performance.

• Proficient in Google Analytics 4 (GA4), with hands-on experience in implementation, troubleshooting, and funnel analysis.

• Significant experience in designing, executing, and analyzing A/B tests.

• Strong knowledge of eCommerce metrics, including CVR, AOV, revenue, and funnel performance.

• Demonstrated ability to transform data into actionable insights and business recommendations.

• Experience collaborating with developers and UX teams to implement tracking and enhance site functionality.

• Excellent communication skills, capable of presenting insights and test results to non-technical audiences.

• Must have authorization to work in the US without sponsorship.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Paid time off

• Flexible work arrangements