Ecommerce Head of Brand – Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Omnichannel Strategy: Direct brand, trade, and performance marketing across all owned, earned, and paid platforms (Google, Meta, TikTok, CRM, Affiliates, Press, and Influencers).

• Trading Agility: Collaborate with Trading and Product teams to swiftly respond to in-week data—adjusting budgets, re-forecasting channel activities, and modifying campaign messaging with commercial urgency.

• Commercial & Fiscal Accountability: Manage the monthly marketing budget to optimize ROI, achieving strict KPIs including Revenue, CPA, LTV, Conversion Rate, ROAS, and POAS.

• Creative Guardrails & CRM: Supervise the CRM/lifecycle strategy and steer design/copy outputs to ensure every asset aligns with brand standards and is focused on conversions.

• Team & Agency Leadership: Guide and develop the internal marketing, promotions, and design teams while ensuring external agencies are held accountable for performance metrics.

• AI & Innovation: Propel the integration of AI, automation, and rapid testing to enhance creative output and marketing efficiency.

⛳️ Requirements

• Proven E-commerce Leadership: Significant experience overseeing e-commerce brand and marketing operations with complete budget and team management.

• Dual Mastery: Demonstrated success in balancing brand equity with highly technical performance marketing.

• Commercial Fluency: Profound understanding of essential e-commerce metrics (CPA, LTV, Conversion, ROAS, POAS).

• Platform & Channel Breadth: Practical experience with Google Ads, GA, Meta Ads Manager, TikTok Ads, and CRM/Lifecycle tools (Email/SMS).

🏝️ Benefits

• 25 days of holiday (in addition to bank holidays), plus an extra day after three, five, and ten years of service.

• An additional day's paid leave each year to volunteer for a cause that resonates with you or your community.

• Big moment day - an extra day’s paid leave for significant life events like getting married, moving house, or welcoming a new family member (human or furry!).

• Bonus scheme - gain a share in our success and the opportunity to boost your annual earnings.

• Assistance with retirement savings - we will match your company pension contributions up to 6%, and you can contribute via salary sacrifice.

• Supportive and progressive people policies - we take pride in offering a variety of policies to assist individuals in their personal and professional lives, including enhanced family leave and initiatives promoting flexibility, inclusion, and career advancement.

• A healthcare cash plan - providing reimbursement for various medical expenses and quick access to doctor appointments.

• Car lease scheme - the option to acquire a brand new electric or hybrid vehicle through our leasing partner, with payments made via salary sacrifice.

• Wellbeing support - featuring a 24/7 assistance program for you and your family.

• Access to numerous discounts - including 15% off with Reach's own online marketplace, Yimbly, where you can purchase a wide range of products from home goods to beauty items.

• Interest-free loans - available for season tickets and technology purchases.