EA Social Media Management

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create engaging visual and video content that reflects Meru Health’s brand and social media strategy.

• Craft captivating captions and copy that align with the brand's identity.

• Incorporate current social media trends while ensuring brand consistency.

• Organize content assets (images, videos, templates) in shared folders (Google Drive, Figma, or Canva).

• Employ Figma (preferred) or Canva for design tasks.

• Keep abreast of platform-specific specifications, best practices, and algorithm updates.

• Propose innovative content ideas based on strategically defined content categories.

• Develop and present monthly content calendars for approval (Google Sheets, Asana, or Notion).

• Schedule and publish content using Sprout Social or native platforms according to approved calendars.

• Respond thoughtfully to comments and direct messages across various channels.

• Handle responses on Trustpilot and app store reviews (with proper permissions).

• Escalate sensitive inquiries (related to mental health, legal matters, or press) to internal teams as required.

• Monitor and compile monthly performance metrics (engagement, reach, growth, top-performing content) using Sprout Social and/or native platform tools.

• Create straightforward monthly reports (Google Slides) that highlight key content insights.

• Recommend content optimizations and trends to explore based on performance analysis.

• Observe and report recurring themes, feedback, and community sentiment to the marketing and product teams.

• Utilize Sprout Social for sentiment analysis and social listening.

• Managed Platforms: Instagram, Facebook (repurposed IG content), TikTok, X (formerly Twitter - occasional content).

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Demonstrated experience as a content creator, copywriter, or in a similar position.

• Strong writing, editing, and proofreading abilities with exceptional attention to detail.

• Proficient in content management systems (CMS) and relevant digital marketing tools.

• Familiarity with SEO best practices and analytics tools.

• Basic knowledge of graphic design and video editing software is preferred.

• Capability to work independently and collaboratively in a dynamic environment.

• Excellent time management skills with the capacity to prioritize tasks effectively.

• Strong creative thinking skills and the ability to generate innovative content ideas.

• Expertise in YouTube is crucial for this role.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and growth.

• Flexible work environment with remote work options.

• Engaging and collaborative company culture.