E-mail Marketing Manager, CRM Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create and enhance the CRM system alongside lifecycle management, focusing on customer journeys, lifecycle logic, and engagement strategies.

• Strategically plan and implement email marketing initiatives to boost revenue, enhance repeat purchase rates, and increase customer lifetime value.

• Design, execute, and refine automated customer journeys, covering welcome flows, post-purchase follow-ups, and reactivation campaigns.

• Develop customer segments and personalization strategies based on data insights.

• Analyze key CRM metrics and provide actionable recommendations.

• Discover new opportunities for performance enhancement.

• Contribute to the content plan with CRM-supported insights.

• Work collaboratively with marketing and content teams to ensure efficient campaign management.

⛳️ Requirements

• Bachelor’s or Master’s degree in Business Administration, Business Informatics, Computer Science, or a related field.

• 3–5 years of experience in CRM and/or email marketing, preferably in a D2C, e-commerce, or digital setting.

• Demonstrated success in driving revenue, enhancing customer retention, and increasing customer lifetime value through CRM initiatives.

• Practical experience with CRM and email marketing platforms such as Klaviyo, Mailchimp, or similar tools.

• Experience in building, developing, and scaling CRM and lifecycle marketing frameworks.

• Strong analytical capabilities with a focus on data and performance-oriented methodologies.

• Ideally familiar with GA4, GTM, Power BI, and Excel.

• Hands-on experience with contemporary AI tools like ChatGPT or Claude for analysis, content generation, or campaign ideation.

• A structured, independent, and proactive working style.

• Excellent collaboration skills across functions, particularly with marketing and content teams.

• Passion for premium products with high technical specifications and an understanding of tech-savvy target demographics.

• Exceptional written and verbal communication abilities in both German and English.

🏝️ Benefits

• Numerous opportunities for personal growth within a dynamic environment.

• A dedicated and successful team that operates cohesively like a family.

• An international and multicultural work atmosphere.

• Short communication channels, flat hierarchies, and an open corporate culture.

• Flexibility in work-life balance, including options for remote work.

• Hansefit membership.

• Employee discounts available.

• Complimentary beverages provided.

• Fresh fruit offerings.

• Meal subsidies available.