E-Commerce, Marketing Specialist

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Lead the financial strategy for SimpleTire.com by assessing daily performance metrics (Sessions, CVR, AOV) and pinpointing actionable trends to guide cross-functional decision-making.

• Act as a primary liaison to enhance information exchange between Sales and Marketing, ensuring all channel leads possess the necessary resources.

• Serve as a brand ambassador by attending automotive events to gather photo and video content; assist in basic editing for a social media and multi-channel content strategy.

• Streamline the implementation of sales campaigns by collaborating across functions to guarantee site assets are prepared for launch.

• Conduct A/B testing on landing pages and promotions, collect data and analyze test results, and distill insights to offer strategic recommendations for enhancing the marketing program.

• Confirm the precision of promotional execution, which includes auditing site badges, verifying discount eligibility, and ensuring the functionality of tracking links.

• Maintain dashboards, models, and 'post-mortem' documents to evaluate the success of marketing initiatives.

• Uncover actionable insights and apply solutions that promote revenue and conversion growth.

• Collaborate closely with Merchandising and Pricing to ensure site listings and promotions are in sync with inventory and business objectives.

• Provide data support and administrative assistance for monthly sales and demand forecasting processes.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or Communications.

• Over 1 year of experience in marketing, e-commerce, or a related domain.

• Passionate automotive enthusiast with knowledge of the industry.

• Proficient in Google Sheets and data analysis.

• Practical experience with eCommerce platforms (CMS), site merchandising tools, or promotional engines.

• Basic skills in photo and video capturing.

• Familiarity with creative editing software.

• Understanding of Direct-to-Consumer (DTC) business models.

• Willingness to travel for events and assist with on-site content creation.

• Ability to adapt in fast-paced environments.

🏝️ Benefits

• Innovative workspace.

• Remote-first workplace.

• Inclusive, collaborative culture.

• Cutting-edge technology.