Director, Social Media Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms.

• Lead the social content calendar, ensuring each piece of content aligns with a clear strategic purpose.

• Craft thoughtful and actionable creative briefs that propel ideas forward, fostering stronger creative output.

• Collaborate closely with the creative team, including the Director of Social Content, to ensure that strategy complements creativity rather than limits it.

• Develop and continuously update platform-specific playbooks, KPIs, benchmarks, and reporting frameworks.

• Track social performance and convert insights into actionable recommendations and next steps.

• Maintain and grow Starface’s presence on TikTok and Instagram while identifying and establishing a meaningful presence on new and emerging platforms.

• Strengthen the feedback loop between organic and paid social efforts, ensuring consistent sharing of learnings across teams.

• Regularly collaborate with paid media partners to align on content requirements, testing opportunities, and performance insights.

• Oversee external agency partners to guarantee high-quality strategic output and execution.

• Analyze content performance and translate insights into actionable recommendations that enhance creative and business outcomes.

• Stay well-informed about platform changes, internet culture, creators, and competitive activity, highlighting what truly deserves attention.

• Lead, mentor, and support two direct reports while enhancing the overall social function.

⛳️ Requirements

• You have over 6 years of experience in leading social strategy and managing owned channels for a consumer brand, preferably in beauty, fashion, lifestyle, or CPG sectors.

• You have worked at a brand recognized for its strong social storytelling and cultural relevance, not just for its large media budgets.

• You possess native knowledge of TikTok and Instagram and understand how platform behaviors evolve in real time.

• You have experience building social strategies and reporting frameworks from the ground up.

• You bring hands-on experience in aligning organic and paid social teams in impactful ways.

• You know how to write briefs that creatives genuinely want to use.

• You are equally adept at strategic thinking and diving into executional details.

• You have managed agencies and know how to elicit the best work from external partners.

• You can confidently collaborate with creative leadership while respecting the nuances of creative ownership.

• You are proactive, curious, collaborative, and genuinely excited about the future of social culture.

🏝️ Benefits

• Access to high-quality health care options.

• Access to a 401k with 5% employer match eligibility.

• Four weeks of vacation plus up to 20 paid holidays.

• Twelve weeks of fully paid parental leave.

• Five days of pet-ernity leave for pet adoption.

• Home office and internet supplement stipend.

• Annual learning and development stipend.

• Flexible Fridays and Summer Fridays.

• Fully remote work environment.