Director, Social Media

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Act as the Society’s expert on social media.

• Design, implement, and optimize a thorough and integrated social media strategy that aligns with the organization’s goals and establishes key performance indicators (KPIs).

• Develop and execute campaign strategies aimed at increasing the Society’s followers on key platforms, enhancing engagement, fundraising, and other KPIs related to the Society's social media objectives.

• Oversee the creation and implementation of social media content calendars to guarantee comprehensive coverage of all pertinent aspects of our work.

• Direct the research, strategy, and implementation of expansion into new social media platforms.

• Lead a team of social media professionals while managing social media accounts, including content creation and community engagement.

• Ensure that content across all social media platforms maintains consistent branding, voice, and messaging while adhering to the Society’s brand, language, and style guidelines.

• Guarantee that storytelling, impact narratives, and calls-to-action are centered around the audience and optimized for conversion.

• Collaborate with interdepartmental, cross-functional, and external agency stakeholders to synchronize the social media program with acquisition, conversion strategies, operational plans, and multi-channel marketing initiatives.

• Establish success metrics and utilize data and analytics tools to monitor, track performance, and oversee the reporting of campaigns and KPIs, including audience growth, engagement, event registrations, revenue, and other KPIs such as conversion rates and return on ad spend (ROAS) for promoted social media posts.

• Leverage data-driven insights and available audience intelligence to continuously optimize strategies, plans, tactics, and outcomes, making real-time adjustments during campaigns to enhance impact.

• Regularly report to marcomms leadership on social media performance, presenting insights to other Society leaders as necessary to aid decision-making, with a focus on monitoring sentiment and brand discussions across social media platforms.

• Stay updated on the latest social media trends, algorithm changes, and platform developments, adapting the Society’s initiatives as needed.

• Manage strategy, execution, reporting, budget, and invoicing for promoted social media posts.

• Guide and mentor the social media team by providing advice, feedback, and support, while also leading professional development and performance management for all team members.

⛳️ Requirements

• Over 6 years of experience in social media management, including leadership positions involving people management and mentorship.

• Extensive knowledge of social media marketing with proven expertise in developing and executing strategies across both established and emerging platforms.

• Proficiency in Facebook, Instagram, LinkedIn, Reddit, TikTok, YouTube, and X.

• Strong strategic thinking and planning abilities, with experience in creating and executing integrated multi-channel plans and campaigns.

• Exceptional communication and interpersonal skills.

• Skill in developing engaging and persuasive content that resonates with target audiences.

• Ability to monitor performance, analyze social media data, pinpoint areas for improvement, and implement insights effectively.

• Experience in managing social media advertising budgets.

• Commitment to ongoing learning of the latest trends with the adaptability to modify strategies accordingly.

• Familiarity with project management, scheduling, analytics, and content creation tools, particularly Asana, SproutSocial, and Google Analytics.

🏝️ Benefits

• Generous Paid Time Off Plan.

• Paid Holidays.

• 401k Retirement Savings Plan with Society match.

• Commuter Benefit Plan.

• Comprehensive Health & Welfare benefits including: Medical, Dental, Vision, Flexible Spending Accounts, Life Insurance, and Disability Coverage.

• Spring Health Membership offering free therapy and professional coaching, along with additional voluntary benefit offerings.