Director, Product Marketing – Firefly for Creative Professionals

This is a fully remote position, open to applicants in California.

📋 Description

• Establish Firefly's marketing strategy tailored for creative professionals

• Assemble and lead a team of Product Marketing Managers (PMMs)

• Take ownership of the positioning, messaging, and value propositions for Firefly

• Collaborate with product, marketing, and go-to-market teams

• Develop and manage post-launch optimization strategies based on usage data

• Shape the product roadmap through customer insights and market analysis

• Work alongside cross-functional teams to ensure unified messaging

⛳️ Requirements

• Over 12 years of experience in product marketing

• More than 8 years of experience in people management

• Enthusiasm for innovative technologies and the creative sector

• Extensive understanding of the GenAI landscape

• Comprehensive PMM skills including positioning, messaging, launch, and post-launch optimization

• Demonstrated ability to create engaging product positioning that enhances user engagement and adoption

• Experience in launching AI or technically intricate products

• Strong product instincts with the capability to engage with product roadmaps

• Ability to shift between high-level strategic planning and hands-on implementation

• Data-driven and insight-focused with a genuine curiosity for customer needs

• Outstanding communication and storytelling abilities

🏝️ Benefits

• Competitive salary package

• Comprehensive benefits offerings

• Options for remote work

• Opportunities for professional development

• Wellness initiatives