Director, Product Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Hers product communications across specified categories, ensuring accountability for business impact such as awareness, trust, and adoption.

• Collaborate with Product, Growth, Clinical, Regulatory, Brand, and Product Marketing teams to influence Hers product positioning and go-to-market strategies.

• Spearhead the earned media strategy and execution aligned with Hers product priorities, focusing on proactive storytelling and reactive engagement.

• Shape the representation of Hers products during editorial moments, influencer activations, and significant external events.

• Maintain alignment in external and internal communications to ensure teams convey a consistent and accurate product narrative.

• Develop in-depth expertise in Hers products and serve as the company representative with media, partners, and key stakeholders.

• Foster thought leadership among physicians, patient communities, and wider healthcare audiences for Hers.

• Direct communications for new category expansions in emerging areas of women’s health and diagnostics, including positioning and launch execution.

• Manage issues within Hers product categories, providing clear positioning and responses in complex or high-visibility scenarios.

• Simplify clinical, regulatory, and product complexities into messages that are clear, accurate, and defensible.

• Create and implement integrated communications campaigns related to product priorities, with defined metrics for measuring impact on awareness, trust, and adoption.

• Monitor performance, assess results, and refine strategies based on what drives impact.

• Lead planning, prioritization, and execution discipline within your area of responsibility.

• Partner with the Corporate Communications team on issues management related to product and category topics, particularly in high-scrutiny areas, ensuring timely and credible responses.

⛳️ Requirements

• 10–12+ years of experience in product communications, consumer communications, or similar fields.

• Deep understanding of DTC product-led businesses, particularly how product, growth, and customer behavior interconnect.

• Proven experience utilizing AI tools and strategies to improve team and communication effectiveness.

• Experience managing a specific area of responsibility from start to finish, including shaping direction and driving execution.

• Strong earned media background, with a history of successfully landing stories and establishing sustained narratives.

• Experience in media, influencer, editorial, and event-driven communications.

• Background in consumer health or other consumer-facing industries with regulatory or reputational complexities.

• Strong consumer instincts, with the capacity to translate product value into messages that resonate with actual users.

• Experience leading issue management within a defined scope, demonstrating sound judgment in fast-paced or ambiguous situations.

• Data-driven approach, with the ability to define success, evaluate performance, and adapt based on impact.

• Strong cross-functional leadership skills and the ability to influence Product, Growth, Clinical, and Executive stakeholders.

• Capability to manage multiple priorities and perform effectively in a fast-paced environment.

• Bachelor’s degree is required.

🏝️ Benefits

• Competitive salary & equity compensation for full-time positions.

• Unlimited PTO, company holidays, and quarterly mental health days.

• Comprehensive health benefits including medical, dental & vision, and parental leave.

• Employee Stock Purchase Program (ESPP).

• 401k benefits with employer matching contributions.

• Offsite team retreats.