Director, Product Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the formulation and implementation of integrated communication initiatives that enhance awareness of product differentiation and their ability to meet unmet medical needs in alignment with company objectives.

• Act as the communications lead for our commercial product teams and engage in regular team planning sessions.

• Build collaborative working relationships with R&D, medical affairs, regulatory, government affairs, and brand teams to create communication strategies that shape distinct messaging across audiences, marking a new era in psychedelics and psychiatric care.

• Direct integrated PESO (paid, earned, social, owned) communication campaigns across multiple platforms.

• Create and implement media relations strategies; maintain relationships with journalists.

• Given the increasingly social and digital landscape in which key audiences gather their information, a primary focus will be on the strategic design and execution of sophisticated, highly targeted social and digital initiatives aimed at educating, raising awareness, and shaping the market prior to potential launches.

• Assist in the development of KPI and measurement frameworks and provide regular updates/metrics tracking with suggestions for optimization.

• Lead planning for reputation management and issue preparedness, including scenario planning, Q&A development, and leadership briefings.

• Collaborate with Medical Affairs and Clinical Development to ensure the accurate translation of complex scientific data into clear, compliant, and targeted communications.

• Create engaging internal communications that inform, align, and inspire colleagues about our pipeline and products.

• Oversee content through Definium’s internal review processes, ensuring all materials comply with regulatory, legal, and business standards.

• Represent the function on integrated teams and actively contribute to decision-making alongside business partners.

• Manage public relations agencies, ensuring alignment between internal decisions and agency outputs while delivering high-quality, strategically aligned work on schedule and within budget.

• Ensure Definium stays at the forefront by integrating the latest technologies (e.g., AI) and data into planning and measurement efforts.

⛳️ Requirements

• Bachelor’s degree with at least 10 years of experience in the pharmaceutical or biotech sector, particularly in product communications, with a focus on CNS, psychiatry, or neurology.

• Extensive experience in communicating clinical data, with a demonstrated ability to distill complex information into actionable strategies and collaborate across functions to achieve alignment and approvals.

• Prior experience in both in-house and agency roles.

• Comprehensive understanding of the US healthcare landscape, including regulatory policies and market access, as well as the dynamic media environment across earned and digital/social platforms.

• Willingness to devise strategies and long-term plans while driving outcomes in a hands-on manner.

• Strong executive presence with proven experience advising senior leadership.

• Exceptional written, verbal, and interpersonal communication skills.

• Experience in managing agencies, budgets, and cross-functional alignment.

• Adaptability and agility to thrive in dynamic, fast-paced settings; ability to adjust to changing business requirements.

• Collaborative team player with a holistic mindset who can work effectively within cross-functional teams.

• Self-motivated, detail-oriented, and capable of effective problem-solving.

• Up to 20% travel may be required based on business needs.

🏝️ Benefits

• Comprehensive health benefits fully covered, including Medical, Dental, and Vision for you and your dependents.

• 401(k) plan with company matching and vesting starting after the first month from your start date.

• Flexible time-off policy.

• Generous parental leave along with additional fun perks!