Director of Social Media

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversee, direct, and expand the social media department, which includes strategists, content creators, and channel specialists.

• Establish the team's operational model: workflows, content calendars, approval processes, and output quality standards.

• Conduct regular one-on-one meetings and performance evaluations, offering strategic coaching and support for career growth.

• Collaborate with the Director of Client Strategy to ensure social media deliverables meet client objectives and align with account strategies.

• Take charge of the agency's organic social strategy across various platforms, including Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and other emerging channels.

• Create platform-specific content frameworks designed to cater to each client's audience, industry, and brand voice.

• Set key performance indicators (KPIs) and reporting structures to assess social performance across the client portfolio.

• Work alongside the paid media team to develop social content that supports paid campaigns and retargeting initiatives.

• Collaborate with the Creative team on visual content standards, campaign ideation, and ensuring brand-consistent execution.

• Assist in onboarding new clients by establishing foundational social strategies and initial content direction.

⛳️ Requirements

• 8+ years of experience in social media strategy and management, including a minimum of 2 years in a leadership position within a department or team.

• Demonstrated success in managing social media for multiple client accounts simultaneously in an agency setting.

• Extensive expertise in platforms such as Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest, including knowledge of content formats, algorithms, and analytics tools.

• Experience in developing social strategies for regulated industries (healthcare, legal, financial services, home services) is a significant advantage.

• Strong content sensibility: you understand what captures attention, fosters community, and drives engagement.

• Exceptional communication and presentation skills, capable of conveying strategies to clients and motivating a creative team.

• Proficiency in social media management tools (Later, Sprout Social, Hootsuite, or similar) and analytics platforms.

• Familiarity with AI-assisted content tools and a proactive mindset toward their integration into workflows.

• Excellent organizational skills and the ability to juggle multiple priorities within a remote, fast-paced team.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.

🏝️ Benefits

• Fully remote work environment.

• Flexible work hours with designated core collaboration times.

• Paid time off along with agency-observed holidays.

• Budget for professional development and access to platforms/tools.

• A collaborative, AI-forward team culture that emphasizes innovation and ongoing learning.

• Opportunity to shape and expand a department within a rapidly growing agency.