Director of Social Media

📋 Description

• Oversee, lead, and expand the social media department, which includes strategists, content creators, and channel specialists.

• Establish the team's operational framework: workflows, content calendars, approval processes, and quality standards.

• Conduct regular one-on-one meetings and performance evaluations, offering strategic coaching and career development assistance.

• Collaborate with the Director of Client Strategy to guarantee that social deliverables are aligned with client objectives and account strategies.

• Take ownership of the agency's organic social strategy across various platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and emerging channels.

• Create platform-specific content frameworks tailored to each client's audience, industry, and brand voice.

• Establish KPIs and reporting frameworks for social performance throughout the client portfolio.

• Work with the paid media team to develop social content that supports paid campaigns and retargeting initiatives.

• Collaborate with the Creative team on visual content standards, campaign ideation, and brand-consistent execution.

• Assist in new client onboarding by laying down the foundations for social strategy and providing initial content direction.

⛳️ Requirements

• A minimum of 8 years of experience in social media strategy and management, with at least 2 years in a leadership role within a team or department.

• Demonstrated experience managing social media for multiple client accounts simultaneously in an agency setting.

• Extensive platform knowledge across Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest, including content formats, algorithms, and analytics tools.

• Experience in developing social strategies for regulated industries (healthcare, legal, financial services, home services) is highly advantageous.

• Strong content sensibility: capable of identifying what captures attention, fosters community, and drives action.

• Exceptional communication and presentation skills — proficient at conveying strategy to clients and inspiring a creative team.

• Proficient in social media management platforms (Later, Sprout Social, Hootsuite, or similar) and analytics tools.

• Comfortable with AI-assisted content tools and proactive in integrating them into workflows.

• Excellent organizational skills with the ability to manage multiple priorities within a remote, fast-paced team.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field — or equivalent demonstrated experience.

🏝️ Benefits

• Fully remote work environment.

• Flexible scheduling with core collaboration hours.

• Paid time off plus agency-observed holidays.

• Professional development and budget for platform/tool access.

• A collaborative, AI-forward team culture that values innovation and continuous learning.

• Opportunity to shape and expand a department within a high-growth agency.