Director of Sales

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Take ownership and lead the wholesale channel strategy for Aspen Collection from the ground up.

• Develop a multi-year growth strategy encompassing resort/ski specialty, fashion lifestyle boutiques, and flagship department stores.

• Manage multi-year revenue goals and planning for door counts.

• Establish channel priorities and the sequencing for expansion.

• Create the long-term structure of the wholesale organization, including the design of the rep group network and territory coverage model.

• Present the wholesale strategy, pipeline, and performance metrics to executive leadership.

• Act as the primary representative of Aspen Collection to boutique owners and buyers.

• Utilize and enhance relationships with fashion lifestyle boutiques and independent specialty retailers to open new doors and boost sell-in.

• Identify emerging and high-potential boutiques that align with Aspen Collection's brand positioning and aesthetic.

• Develop and implement the rep group network strategy across various territories.

• Identify, negotiate, and onboard rep group partners; establish performance expectations, targets, and reporting structures.

• Represent Aspen Collection at regional and national trade markets to recruit rep talent and acquire new accounts.

• Manage account-base health, including order management, seasonal purchases, sell-through rates, and reorder performance.

• Ensure seamless operation of wholesale processes across systems, vendor portals, and compliance with retailer requirements.

• Collaborate with finance and operations on forecasting, inventory allocation, and order fulfillment planning.

• Ensure wholesale partners comply with brand standards, including pricing, discounting, and marketing guidelines.

• Report directly to the COO of Aspen Collection.

⛳️ Requirements

• A Bachelor's degree in business, sales, or a related field, or equivalent professional experience in lieu of a degree is required.

• Over 7 years of experience in wholesale sales, account management, or leading rep groups.

• Established and deep relationships across fashion lifestyle boutiques and independent specialty retail.

• Proven success in managing a wholesale channel strategy from inception to execution, including multi-year planning and executive reporting.

• A history of building a wholesale channel or door base from the ground up, including team and partner network design.

• A well-established network of boutique owners and buyers that can be mobilized to open new doors swiftly.

• Strong understanding of independent sales rep networks and rep groups servicing the boutique channel.

• Experience in attending and sourcing partners at trade or market events (e.g., Dallas Market Center or similar regional markets).

• Strong commercial acumen; comfortable managing revenue targets, door count goals, and the strategic plan to achieve both.

• Proficient in retail math, margin management, and Open-to-Buy (OTB) planning.

• Knowledgeable in wholesale systems, vendor portals, and compliance requirements for retailers.

• Possess executive presence and the ability to credibly represent wholesale strategies and performance to senior leadership.

• Ability to balance growth ambitions with brand protection, including maintaining pricing integrity, channel fit, and brand positioning.

• Excellent relationship management and negotiation skills, particularly in the relationship-focused dynamics of boutique purchasing.

• Comfortable working in ambiguous situations and establishing processes and infrastructure where none currently exist.

• Familiarity with premium and luxury-adjacent lifestyle brands and their channel positioning considerations is preferred.

• Previous experience managing a rep network is preferred.

🏝️ Benefits

• Health, Dental, and Vision Insurance Programs.

• Flexible Spending Account Programs.

• Life Insurance Programs.

• Paid Time Off Programs.

• Paid Leave Programs.

• 401(k) Savings Plan.

• Employee Ski Pass and Dependent Ski Passes.

• Additional company perks.

• Salaried positions are eligible for bonuses.