Director of Product, Solution Marketing

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Developing a messaging and positioning framework for the portfolio that supports a value-based sales approach, pinpointing value drivers addressed by a robust and distinctive value proposition.

• Creating market intelligence to identify user and buyer personas, purchase motivators, competitive landscape insights, and essential use cases.

• Contributing significant content for innovative campaigns that enhance product adoption, stimulate demand generation, and aid in retaining and expanding the current customer base, as well as acquiring new clients.

• Collaborating closely with the Product and Content Teams to produce relevant materials including case studies (both written and video), marketing videos, blog articles, fact sheets, product cards, webinars, and more.

• Acting as a thought leader, spokesperson, and advocate for the company, promoting its vision, mission, and strategy at industry events and in the field.

• Establishing a framework to assess the adoption and effectiveness of portfolio content, directly linked to partner and sales force readiness as well as website performance.

⛳️ Requirements

• 12 to 15 years of professional experience, with a minimum of 5 years in Product Marketing.

• A leader, coach, and individual contributor who is eager to engage and drive results.

• Coachable and self-driven, exhibiting intellectual curiosity, critical thinking, and creative problem-solving skills.

• An advanced or bachelor's degree from an accredited college or university in business or marketing is preferred, or equivalent sales and marketing experience.

• Familiarity with Sirius Decisions Product Marketing or Pragmatic methodologies is preferred.

• A proven track record of effective collaboration with creative teams, technical product experts, and sales personnel.

• Experience in managing portfolio lifecycle processes in conjunction with product management, specifically overseeing launch readiness and execution.

🏝️ Benefits

• Medical, Dental, Vision, Life, and Disability Insurance.

• Matching 401(k) plan.

• Paid time off (including holidays, vacation, and sick leave).

• Employee Assistance Program.

• Reward and Recognition Programs.