Director of Paid Social, Video

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take charge of paid social acquisition targeting homeowners and service providers in various markets.

• Oversee campaigns throughout the entire marketing funnel, including awareness, consideration, conversion, and remarketing.

• Develop, test, and refine campaign strategies to achieve performance objectives.

• Work collaboratively with cross-functional teams to ensure that paid social strategies align with broader growth goals.

• Establish and build a team as the channel expands.

⛳️ Requirements

• A director-level background in paid social acquisition.

• Experience in managing paid social campaigns on platforms like Meta, TikTok, and YouTube.

• A proven history in full-funnel marketing strategy development.

• Strong analytical abilities and expertise in performance management.

• Capability to effectively manage budgets across various markets.

• Experience in cross-functional collaboration with teams such as SEO, Product, Design, and Analytics.

• Knowledge of creative testing methodologies and performance metrics.

🏝️ Benefits

• Base salary: $175,000 - $205,000.

• Equity: TBD. This position directly contributes to company value, and we want you to be invested in the outcome.

• Healthcare: Medical, dental, and vision coverage.

• Fully remote: This role demands focus for campaign management and analysis. You can work from anywhere in the US.

• Flexible PTO: We emphasize results.