Director of Marketplace Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the advertising budget distribution, TACOS/ROAS objectives, and contribution margin results across Resident and Ashley, converting overall sales and profitability targets into channel-specific plans.

• Establish quarterly and monthly objectives by portfolio and ensure Ad Managers are held responsible for achieving them.

• Create a cohesive advertising strategy that encompasses search, DSP, Fire TV, and new Amazon ad offerings, complete with a clear framework for assessing each against business goals.

• Oversee and cultivate a team of Ad Managers, each responsible for a designated brand/category portfolio with full budget and performance accountability.

• Develop the specialist/execution tier beneath the manager level, incorporating offshore resources and AI-enhanced campaign management as the team grows with global market expansion.

• Collaborate with the data and technology team to establish a premier advertising measurement capability, including AMC implementation as a clean room for accurate attribution across DSP, Fire TV, and Amazon search.

• Engage directly with the VP/GM of Amazon to ensure the advertising strategy aligns with overall channel sales, margin, and growth objectives.

• Present advertising performance in executive reports; contextualize results in terms of revenue, contribution margin impact, and performance relative to plan.

⛳️ Requirements

• Over 6 years of experience in Amazon advertising, including direct management of extensive, multi-brand catalogs.

• Proven track record in managing and developing advertising teams.

• Extensive knowledge of Amazon search (SP, SB, SD), DSP, and AMC, with the capability to evaluate them collectively rather than in isolation.

• Strong analytical skills; proficient in creating budget models, assessing incrementality, and converting performance data into business strategies.

• Experience managing advertising across multiple businesses or brand portfolios at the same time.

• Ability to utilize AI tools to significantly enhance team productivity and decision-making quality.

• Willingness and ability to participate in in-person meetings.

🏝️ Benefits

• Remote-first workplace (since 2016!)

• Competitive Salary

• Health, Vision & Dental Insurance

• HSA company contributions

• 401K with company matching component

• Flexible Paid Time Off

• Wellness benefits

• Work-from-home office and cell phone/internet stipend

• A FREE MATTRESS along with an amazing Friends and Family discount!