Director of Marketing – Americas

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Create and spearhead regional marketing initiatives to enhance product adoption.

• Ensure regional activities align with global marketing strategies.

• Act as the customer advocate to shape messaging and educational materials.

• Oversee three Market Development Managers and one Marketing Manager directly.

• Work collaboratively with Sales, Clinical, Regulatory, and Medical Affairs teams.

• Manage and improve INSIGHTEC’s Four Pillars of Market Development.

• Lead the Program Engagement strategy to enhance the patient experience.

• Direct INSIGHTEC’s involvement in regional trade shows and events.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

• At least 10 years of commercial experience in the medical device or healthcare sector.

• Proven capability to lead teams, handle complex projects, and achieve measurable results.

• Strategic thinker with practical skills to implement successful programs.

• Excellent leadership and talent development abilities.

• Extensive knowledge of healthcare and hospital operations.

• Demonstrated success in influencing cross-functional stakeholders and executive management.

• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Welkin).

🏝️ Benefits

• Competitive perks and benefits available in each region.