Director of Demand Generation, Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the global DG and digital marketing operations, fully responsible for the sourced and influenced pipeline.

• Develop and implement an integrated demand strategy encompassing paid media, ABM, SEO, email, webinars, content syndication, website, and partner channels.

• Define and carry out the ABM strategy in close collaboration with Sales, including the selection of target accounts, orchestration, and performance measurement.

• Oversee the webinar strategy and execution, both for hosted and third-party events, ensuring clear pipeline targets are associated with each program.

• Collaborate with Sales, BDR, and Channel leadership on lead qualification, routing, follow-up SLAs, and feedback loops to maximize conversion of marketing-sourced pipeline.

• Manage relationships with agencies, vendors, and contractors across paid media, SEO, web, and syndication, with complete accountability for contracts, budgets, and performance metrics.

• Create and maintain dashboards and reporting systems that connect program activities to pipeline, opportunity creation, and revenue generation.

• Regularly experiment with new channels, formats, and acquisition models to enhance efficiency and scalability.

⛳️ Requirements

• Over 10 years of marketing experience, particularly in DG or performance marketing.

• Bachelor’s degree in marketing or a related field.

• Strong preference for vendor references within the cybersecurity event and partner ecosystem.

🏝️ Benefits

• Health insurance

• Retirement plans

• Professional development opportunities