Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Create a holistic view of our funnel, channel mix, martech stack, and team capabilities, delivering a clear strategic perspective within your first 30 days.

• Design a contemporary demand generation system that harmonizes inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability).

• Implement ABX as a precise tactic — targeting the appropriate ICP segments at optimal times as part of a comprehensive channel strategy.

• Take ownership of pipeline contribution targets and the metrics framework that accurately tracks them: real pipeline.

• Cultivate relationships with our paid media agency, web developer, and other third parties as necessary.

• Directly lead and develop our established Growth Manager (SDR) team through coaching, skill enhancement, and performance management.

• Provide Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks. Position outbound as a significant element of a multi-channel pipeline engine, adapting the team’s operating model as inbound and brand-sourced demand increases.

• Collaborate closely with Sales leadership on ICP, territory coverage, handoff criteria, and feedback loops regarding pipeline quality.

• Formulate a content strategy rooted in organic discoverability and buyer education that establishes authority throughout the entire buyer journey.

• Work alongside our content team to align investment with the platforms where buyers conduct research: peer communities, analyst coverage, LinkedIn, and AI-assisted search.

• Embrace a modern perspective on content gating — treating distribution and trust as strategic levers alongside lead capture.

• Contribute to brand positioning initiatives that enhance NovoEd's recognition and authority in enterprise L&D.

• Develop earned and owned media strategies (thought leadership, executive voice, analyst relationships, co-marketing) that gradually build category presence.

• Collaborate with the VP of Marketing on campaign narrative and the execution of integrated campaigns.

• Partner with Revenue Operations — who manage the martech stack (Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Gong Engage, PathFactory) — to optimize systems for demand generation effectiveness.

• Define the requirements for attribution models, reporting views, and dashboards that provide leadership with a transparent view of pipeline health and channel contribution.

• Work with RevOps on lead routing, lifecycle stage definitions, scoring models, and data quality standards that bolster the demand engine.

⛳️ Requirements

• 7+ years of experience in B2B SaaS demand generation, including at least 2 years in a senior or leadership position.

• Proven experience in building or scaling a demand generation function, with direct management of SDR/BDR teams, including enablement, sequencing, and performance management.

• Strong understanding of modern demand generation concepts: buyer-driven journeys, dark funnel dynamics, intent signals, pipeline velocity, and multi-touch attribution.

• Proficient across the entire channel mix — paid, organic, outbound, events, email — with informed insights on the strengths and optimal timing of each channel.

• Data literate: adept at generating your own reports, creating dashboards, and articulating the pipeline story through numerical data.

• Proven track record of generating pipeline and program revenue in an enterprise environment (deal size $100K+, long sales cycle).

• A collaborative team member - we are a small, all-hands-on-deck team that works closely and cooperatively to achieve our objectives.

• Exceptional communication and organizational skills that empower you to thrive in a fast-paced, team-oriented setting.

🏝️ Benefits

• Paid Parental Leave

• Flexible vacation days

• Comprehensive health care coverage

• Phone, internet & work-from-home reimbursements