Director of Demand Generation

This is a fully remote position, open to applicants in Illinois, +3 more states.

📋 Description

• Take ownership of the marketing-sourced and influenced pipeline targets from start to finish.

• Develop and expand top-of-funnel initiatives that consistently produce high-quality demand.

• Plan and implement campaigns across various channels, including paid media, content syndication, account-based marketing (ABM), email nurturing, webinars, and events.

• Establish outbound and ABM strategies based on specific pain points and trigger events.

• Produce technically robust demand materials that build trust with CISOs, SOC Directors, and threat intelligence teams.

• Transform a rapidly growing product portfolio into demand programs that effectively reach the appropriate buyers with the right message at the right moment.

• Manage the entire lead flow from initial contact to sales-accepted opportunity.

• Oversee the DomainTools website as a vital demand generation tool.

• Direct the SEO strategy to ensure DomainTools maintains visibility in buyer searches.

⛳️ Requirements

• 8 to 12+ years of experience in B2B demand generation or revenue marketing, including 4+ years at the Director level or equivalent.

• Demonstrated ownership of pipeline management in mid-market to enterprise settings with complex, lengthy sales cycles.

• Extensive experience in cybersecurity, enterprise SaaS, or highly technical B2B sectors.

• Strong background in top-of-funnel initiatives and ABM strategies.

• Proficient in contemporary marketing technologies: Salesforce, Marketo, 6sense, and ZoomInfo.

• Expertise in managing websites and digital assets for demand generation, including SEO, paid search, and conversion optimization.

• Knowledge of AI and automation with a practical perspective.

• Strong instincts for sales collaboration.

• In-depth segmentation skills: the capability to create distinct strategies for enterprise ideal customer profiles (ICP), public sector, small and medium enterprises (SME), and expansion.

🏝️ Benefits

• Fully covered medical, dental, and vision insurance premiums.

• 401k retirement plan with company matching contributions.

• Basic life insurance coverage.

• Flexible paid time off (PTO).

• Additional well-being benefits.