Director, Marketing Website

This is a fully remote position, open to applicants in Canada.

📋 Description

• The Director of Marketing Website oversees the technical integrity, conversion effectiveness, and user experience of safeguardglobal.com and globalpeoservices.com.

• Lead a two-person development team and take responsibility across a wide range of areas—from Core Web Vitals and page performance to the velocity of A/B testing and user experience across different languages and regions.

• Manage technical SEO strategies, which include ensuring crawlability and structured data management.

• Direct the A/B testing program from start to finish, ensuring active tests are continuously conducted.

• Define and uphold user journeys for our primary Ideal Customer Profiles (ICPs), ensuring consistent messaging and calls to action that drive conversions.

• Represent Marketing Operations in cross-departmental meetings and handle a significant volume of incoming website requests.

⛳️ Requirements

• A minimum of 7 years of experience in website development, digital marketing, or a similar technical role, with at least 3 years in a leadership capacity.

• Practical coding experience with React, Astro, Next.js, or comparable web frameworks.

• Strong understanding of headless CMS platforms such as Strapi, Contentful, or similar solutions.

• Demonstrated expertise in technical SEO, including Core Web Vitals, schema markup, international SEO, and crawl management.

• Experience in managing structured A/B testing programs using tools like PostHog, Optimizely, VWO, or similar.

• Proficient in Google Analytics 4, Google Search Console, PageSpeed Insights, and Tag Manager.

• Excellent cross-functional communication skills and stakeholder management abilities.

• Familiarity with ADA/WCAG and GDPR compliance standards.

• Knowledge of AWS or similar cloud platforms.

🏝️ Benefits

• Autonomy & Flexibility (Work in Any Way): Embrace a remote-first environment with the ability to incorporate school runs and gym breaks into your schedule while maintaining high work standards.

• Bonding Leave: Enjoy paid leave to connect with your new family member.

• 2 Charitable Days: Support causes that matter to you.

• Reward & Recognition Program: Receive recognition for your achievements and for promoting our values.

• Corporate bonus/SIP: All Guardians qualify for our annual bonus scheme or sales incentive plan.

• Coworking Space: Whether you need to meet a client, access administrative services, or simply want to work outside your home, we offer flexible workspace options based on your location.