Director, Marketing Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and spearhead the comprehensive marketing strategy that aligns with revenue goals and long-term growth aspirations.

• Shape portfolio positioning, segmentation strategies, and value propositions tailored to various customer segments.

• Create multi-year strategic roadmaps that incorporate both upstream and downstream marketing priorities.

• Convert business objectives into actionable and measurable commercial plans.

• Lead the go-to-market strategy for new product launches, line extensions, and strategic initiatives.

• Establish clear frameworks for customer segmentation and targeting strategies.

• Align messaging architecture and campaign strategies across channels and stakeholders.

• Ensure consistent brand representation across all customer interaction points.

• Oversee market landscape analysis, competitive intelligence, and customer insights gathering.

• Identify whitespace opportunities and avenues for growth.

• Develop strategic counter-positioning plans to address competitive challenges.

• Provide executive-level insights to guide pricing, investment, and portfolio prioritization decisions.

• Manage marketing performance measurement frameworks, KPIs, dashboards, and ROI evaluations.

• Optimize the allocation of marketing expenditures based on data-driven performance insights.

• Drive ongoing improvements in marketing effectiveness and commercial impact.

• Collaborate with Finance to ensure strategic alignment with budgeting and revenue forecasting.

• Work closely with Product Marketing to ensure upstream development priorities are in sync with market demands.

• Partner with Sales leadership to translate strategy into actionable field execution plans.

• Coordinate with Communications for integrated campaign deployments.

• Align with Operations and Supply Chain regarding demand forecasting implications.

• Develop executive presentations and materials for strategic planning.

• Offer recommendations to senior leadership on commercial priorities and investment strategies.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related field is required; an MBA or advanced degree is highly preferred.

• 10–12+ years of progressive marketing experience in healthcare, life sciences, pharmaceuticals, or other regulated sectors.

• Proven success in leading strategic marketing initiatives at the enterprise level.

• Experience in managing portfolio strategy, segmentation, and go-to-market planning.

• Demonstrated ability to influence executive leadership and foster cross-functional alignment.

• Experience in managing and developing teams.

🏝️ Benefits

• Competitive salaries

• Annual performance-based bonuses

• Equity-based incentive program

• Generous vacation policy

• Paid wellness days

• Support for learning and development