Director, Global Marketing – Swine Monitoring

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Continue to enhance and expand the SH swine and LeeO products for swine enterprises worldwide, beginning with the US, Spain, and Chile.

• Establish a comprehensive product vision and strategy, emphasizing value, business outcomes, and user experience.

• Generate high-level market assessments, compelling value propositions, and business cases for innovative product concepts and functionalities.

• Identify unmet customer requirements and market opportunities to guide new product development.

• Cultivate and implement essential partnerships that enhance the SH Swine offerings.

• Promote ongoing product exploration to comprehend user requirements and convert insights into solutions and a prioritized product backlog.

• Formulate and execute customer insight strategies through methods such as surveys, farm visits, and customer advisory boards to gather feedback and validate direction.

• Make informed product decisions that are rooted in customer needs and aligned with the product strategy.

• Transform customer needs into a prioritized backlog and an outcomes-focused roadmap.

• Keep abreast of industry trends, emerging technologies (including animal health monitoring), and the competitive landscape to guide strategy and continuous enhancement.

• Directly connect delivery teams with customers to promote open communication and alignment.

• Collaborate with commercial teams to brainstorm new solutions, validate value propositions, and ensure alignment with customer needs.

• Work cross-functionally with the product team (Tech Lead, marketing, sales, and customer success) to guarantee comprehensive delivery and adoption.

• Partner closely with the Technology Lead, Product Designer, and engineers to discover, validate, and provide effective solutions.

• Lead product adoption, retention, and growth by leveraging marketing, customer success, and market activation capabilities, while engaging commercial teams across regions and markets on the product value proposition.

• Oversee release planning, manufacturing, go-to-market execution, and ongoing product support in collaboration with cross-functional teams.

• In conjunction with the Tech Lead, engage supply chain and manufacturing teams to determine the most efficient methods for bringing products to market.

• Involve commercial teams across regions and markets to enhance understanding and adoption of the product’s value proposition.

• Establish frameworks for customer success and support models to ensure optimal product adoption and satisfaction.

• Develop and adhere to annual and five-year financial plans, taking responsibility for overall financial performance.

• Create, maintain, and consistently prioritize the product backlog to optimize value delivery and long-term sustainability.

• Define and regularly calibrate product metrics to monitor success and progress against objectives.

• Conduct business reviews and keep track of industry trends and competitive dynamics to inform product strategy.

• Promote a culture of innovation, accountability, and continuous improvement within the product team.

⛳️ Requirements

• Bachelor's degree in business, Agriculture, Animal or Life Sciences, Veterinary Medicine, or a related field, or equivalent practical experience.

• 10 years of experience in technology, livestock management, or animal health sectors.

• Demonstrated knowledge of the techniques and methodologies of contemporary product discovery and delivery.

• Proven experience working on technology-driven products in roles such as Product Manager, Product Designer, Engineer, or similar.

• Capability to learn and collaborate across multiple functional areas (e.g., engineering, design, finance, sales, or marketing).

• Demonstrated ability to resolve complex problems with numerous constraints, employing sound judgment to evaluate risks and construct well-structured, data-informed narratives.

• Proven capacity to engage with engineers, designers, stakeholders, and senior leaders in a constructive and collaborative manner.

• Excellent communication and collaboration abilities, with a history of leading through influence rather than authority.

• A mindset of ownership, accountability, and customer focus; comfortable committing to results and driving outcomes through others when necessary.

• Passion for fostering team innovation and harnessing the collective ideas and expertise of cross-functional colleagues.

• Willingness to travel approximately 25 to 35% of the time.

🏝️ Benefits

• Medical, dental, vision healthcare, and other insurance benefits (for employee and family).

• Retirement benefits, including 401(k).

• Paid holidays.

• Vacation.

• Compassionate and sick days.