Director – Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the field marketing strategy linked to enterprise revenue goals, addressing pipeline gaps and segment priorities across enterprise builders, named accounts, dealers/LBM, and partners.

• Create and implement integrated field programs such as trade shows, executive dinners, partner activations, roadshows, and regional events, categorized by investment level and anticipated return.

• Coordinate Sales, BDRs, Partnerships, and Marketing for each event: manage attendee strategies and account targeting, spearhead pre-event outreach, oversee executive invitations and meeting objective setting, and ensure accountability for post-event follow-up.

• Leverage insights from existing event personnel to establish clear RACI, execution playbooks, and performance standards across the team.

• Manage the complete event operating model: evaluate, set standards for CRM hygiene, create meetings, and handle attribution and ROI reporting.

• Collaborate with demand generation and BDRs to amplify event impact through targeted campaigns, account outreach, and retargeting efforts.

• Willingness to travel domestically and internationally as needed — our event calendar is busy, and a strong field presence is crucial.

⛳️ Requirements

• 8–12 years of B2B marketing experience, with significant expertise in field marketing or events that support an enterprise sales strategy.

• Proven success in owning pipeline targets, not merely executing events, with supporting data.

• Familiarity with ABM, named account strategies, and experience in specific verticals where in-person relationships are essential for closing deals.

• Strong cross-functional collaborator: adept at managing through influence across Sales, BDRs, and Partnerships without direct authority.

• Data-oriented. Capable of building attribution models, establishing success metrics, and reporting ROI credibly.

• Ability to transition smoothly from strategic planning to booth setup without losing composure. This role encompasses both aspects.

• A significant advantage if you possess experience in construction, homebuilding, building products, or related industries.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• Unlimited PTO.

• Meaningful maternity/paternity leave.

• Other substantial benefits typical of large companies, including short and long-term disability plans.

• 401K.

• Stipend to create the perfect home office.