Director, Customer Acquisition Analytics – Marketing Execution

This is a fully remote position, open to applicants in California.

📋 Description

• Design, implement, and manage the measurement system for reporting and optimization purposes.

• Propel segmentation, personalization, and optimization initiatives utilizing AI/ML technologies.

• Establish the lifecycle strategy and orchestrate moment-based communications throughout acquisition, onboarding, cross-sell, and win-back campaigns.

• Collaborate with business and channel leaders to ensure alignment on strategy, priorities, and roadmaps.

• Build and lead a high-performing team that is focused on innovation and data-driven insights.

⛳️ Requirements

• Bachelor's Degree (4 years) is preferred.

• A minimum of 10 years of relevant experience is preferred.

• Demonstrated leadership skills in building and scaling high-performing, data-driven teams.

• Strong executive communication and storytelling abilities—capable of translating insights into business impact.

• Proficient in influencing and instilling customer-centric standards throughout the organization.

• Expertise in advanced experimentation techniques: A/B testing, multivariate, and causal methods that inform optimization decisions.

• Experience in regulated industries such as insurance, financial services, or similar sectors.

🏝️ Benefits

• Health insurance coverage.

• 401(k) retirement plan.

• Comprehensive home office setup including a laptop, monitors, headset, keyboard, and mouse.

• Monthly reimbursement for home internet connectivity costs.

• Flexible work arrangements to suit individual needs.

• Opportunities for professional development and growth.