Director, Content Marketing – Cyber-Security

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance the global content marketing strategy to boost brand visibility, drive new logo acquisition, expand customer base, support product launches, enhance customer retention, and establish thought leadership.

• Convert business goals into practical content strategies that span the entire buyer and customer journey.

• Direct content planning and prioritization across various channels, target audiences, and geographical regions.

• Ensure that all content is consistent with brand messaging, positioning, and strategic product marketing narratives.

• Promote the integration of AI in content creation, revolutionizing workflow approaches (beyond mere tasks), adapting the team's role in the AI-driven landscape, and effectively balancing AI capabilities with human insight and oversight.

• Lead, mentor, and cultivate a team of content creators located across different regions.

• Establish clear roles, workflows, and success metrics to achieve operational excellence.

• Nurture a culture centered on creativity, collaboration, and continuous improvement.

• Supervise the creation of high-impact content including thought leadership pieces, whitepapers, case studies, web pages, email copy, video scripts, social media content, and more.

• Review and enhance content quality, ensuring it meets standards of clarity, accuracy, consistency, and brand alignment.

• Collaborate with our Brand/Creative Services teams to produce engaging multimedia content.

• Work closely with the broader marketing and Go-to-Market team to grasp priorities and translate them into effective content strategies.

• Ensure that content aligns with key commercial initiatives such as campaigns, product launches, ABM programs, sales enablement, and customer growth.

• Build strong internal relationships to gather insights, customer stories, and subject-matter expertise.

• Oversee the effective communication of content resources and how to leverage them within the marketing and wider go-to-market team, ensuring alignment with broader internal communication strategies.

• Define content KPIs that are linked to business outcomes.

• Monitor content performance using analytics tools and provide regular insights and recommendations.

• Foster a culture of experimentation and data-driven optimization across various formats and channels.

⛳️ Requirements

• Demonstrated ability to connect content strategy with commercial results, revenue objectives, and customer requirements.

• Familiarity with cybersecurity solutions within the Sophos portfolio, particularly in Endpoint, Firewall, MDR, and security services.

• Strong editorial judgment along with exceptional writing and editing capabilities.

• In-depth understanding of SEO, content distribution, and multi-channel strategies.

• Proven ability to build strong cross-functional partnerships and align with business priorities.

• Experience in utilizing AI for content creation.

• Capacity to develop a high-performing content team that consistently delivers impactful, on-brand content.

• Ability to cultivate strong relationships across cross-functional teams while working remotely.

• Skill in simplifying complex concepts into easily digestible content.

• Proficient in managing multiple projects, stakeholders, and deadlines with robust project management skills.

• Excellent communication skills.

• Desirable: Experience in managing and developing high-performing content teams.

• Familiarity with social media platforms and technologies for social content creation.

🏝️ Benefits

• Sophos embraces a remote-first work model, making remote work the primary option for most employees, though some roles may require a hybrid approach.

• Our team thrives on innovation and creativity, all while fostering a fun and spirited environment.

• Employee-led diversity and inclusion networks that foster community and promote education and advocacy.

• Annual charity and fundraising initiatives, along with volunteer days for employees to give back to local communities.

• Global employee sustainability initiatives aimed at minimizing our environmental impact.

• Worldwide fitness and trivia competitions designed to keep our bodies and minds sharp.

• Global wellbeing days for employees to unwind and recharge.

• Monthly wellbeing webinars and training sessions to promote employee health and wellness.