Director, Client Marketing

This is a fully remote position, open to applicants in Utah.

📋 Description

• Collaborates with Product Marketing, Performance Marketing, and Product teams to transform client performance data into clear cross-sell narratives that highlight solutions and address genuine client challenges.

• Integrates outcomes, benchmarks, and proof points from current clients to identify expansion opportunities and credibly position additional value with customer-facing teams.

• Develops cross-sell strategy by pinpointing areas where client results indicate unmet needs and aligning those insights with distinct solution bundles and expansion initiatives.

• Provides Client Success and Sales teams with data-driven messaging, use cases, and talking points that facilitate confident share-of-wallet expansion based on demonstrated ROI.

• Serves as the vital link between data, product positioning, and go-to-market execution to ensure that cross-sell activities are targeted, relevant, and defensible.

• Collaborates across Marketing, Sales, and Client Success to discover new opportunities to enhance coordinated ABM and cross-sell efforts, aligning content, proof points, and performance data to drive pipeline growth.

• Manages and expands the internal referral program, aligning incentives for CSMs and establishing a repeatable process for generating qualified expansion and new opportunities.

• Creates clear feedback loops between client performance insights and GTM strategy—constantly refining cross-sell priorities based on customer resonance.

• Converts complex clinical, financial, and analytical insights into clear, compelling narratives.

• Partners with Product, Client Success, Growth, and Marketing teams to ensure precision and alignment.

⛳️ Requirements

• Bachelor’s degree required; advanced degree preferred.

• Over 7 years of experience in marketing or selling revenue cycle or healthcare technology.

• Demonstrated experience in driving cross-sell, expansion, or share-of-wallet growth through data-informed strategies.

• Strong capability to synthesize client performance data, outcomes, and insights into clear, differentiated value stories for client-facing teams.

• Proven success in collaborating cross-functionally with Marketing, Sales, and Client Success to influence GTM strategies.

• Experience in developing messaging that empowers Sales and Client Success to engage in confident, ROI-based expansion discussions.

• Strategic mindset with the ability to transition from insight to action—comfortable in defining “what we should do” and “how it manifests.”

• Exceptional executive communication skills; able to distill complex information into concise, credible narratives for both internal and external audiences.

• Strong executive presence and stakeholder influence.

• Experience supporting B2B go-to-market initiatives.

• Excellent written and verbal communication abilities.

• Capacity to manage multiple priorities in a fast-paced environment.

🏝️ Benefits

• Competitive total rewards (base salary + bonus, if applicable).

• Customizable benefits package (3 medical plans with Health Savings Account company match).

• Generous paid time off for non-exempt team members, beginning with 3 weeks + 13 paid holidays, including 2 personal floating holidays.

• Flexible time off for exempt team members + 13 paid holidays.

• Paid parental leave (including maternity + paternity leave).

• Education assistance opportunities and free LinkedIn Learning access.

• Complimentary mental health and family planning programs, including adoption assistance and fertility support.

• 401(K) program with company match.

• Pet insurance.

• Employee resource groups.