Director, Analytics

This is a fully remote position, open to applicants in New York.

📋 Description

• Define and spearhead the analytics strategy across various accounts, ensuring alignment with client objectives and business priorities.

• Act as the senior analytics lead and trusted advisor to clients, guiding investment decisions through data-driven insights.

• Convert business goals into well-structured measurement frameworks, establishing clear KPIs for paid, owned, and earned channels.

• Lead the analytics strategy during new business pitches and requests for proposals (RFPs).

• Present performance insights to senior client partners, delivering authority and strategic perspectives in clear, commercially relevant narratives.

• Develop compelling storylines that link analytics results to revenue growth, market share influence, and competitive edge.

• Create and manage advanced measurement frameworks for integrated campaigns, encompassing digital, CRM, media, and offline initiatives.

• Set standardized methodologies, baseline metrics, and taxonomies; implement marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, uplift modeling, and geo-based experimentation.

• Ensure rigorous quality assurance processes, documentation standards, and governance protocols are adhered to across analytics implementations.

• Facilitate the integration of media platforms, CRM systems, customer data platforms (CDPs), ad servers, and external healthcare datasets into cohesive analytics environments.

• Proficient in SQL and familiar with Python and/or R for analyzing complex datasets and validating modeling techniques.

• Enhance AI and machine learning capabilities within the analytics practice in collaboration with Digital and Technology leadership.

• Lead, mentor, and expand a high-performing team of analysts and managers, fostering both technical precision and consultative thinking.

• Establish best practices and scalable frameworks to elevate the analytics discipline across the organization.

• Cultivate a culture of curiosity, accountability, and continuous improvement.

• Stay updated on the latest analytics tools, modeling techniques, AI applications, and marketing technologies.

• Ensure Evoke remains at the cutting edge of healthcare marketing science and performance measurement advancements.

⛳️ Requirements

• 6+ years of experience in marketing analytics, marketing science, or performance measurement, with exposure to agency and healthcare sectors.

• Proven track record in leading and developing analytics teams (5+ direct or indirect reports preferred).

• Extensive commercial experience in pharmaceutical, biotech, or medical device marketing.

• In-depth understanding of patient and healthcare provider behaviors, as well as healthcare data ecosystems.

• Experience collaborating with healthcare and clinical data providers (e.g., Crossix, Komodo, IQVIA, or similar).

• Proficient in SQL and possess a working knowledge of Python and/or R for statistical analysis and modeling.

• Expertise in digital analytics platforms (e.g., GA4, Adobe Analytics) and tagging frameworks (e.g., GTM, server-side tracking).

• Willingness to travel as required.

🏝️ Benefits

• Flexible benefits,

• Personal support,

• Tailored learning and development opportunities